Cover image for The PayPal Official Insider Guide to Social Media: Make money through viral marketing

The PayPal Official Insider Guide to Social Media: Make money through viral marketing

Author Brian Proffitt
Release Date: 2011/12/01
ISBN: 9780132869188
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Book Description

This book demonstrates to sellers that social media is the ideal focus and PayPal is the best tool to grow profits in today's online marketplace. Key social media sales strategies, tactics, action plans, and real-world success stories for all kinds of sellers are presented, making it easier for sellers to choose the right solutions with PayPal.

This book shows sellers how they can deploy PayPal payment tools, products, and services through their presence on social media. Sellers will see how to apply PayPal via custom apps, buttons, badges, widgets, and more. Sellers using PayPal can help buyers make transactions as part of their regular networking on posts, blogs, tweets, podcasts, videos, group-sites, and more.

This book provides a PayPal playbook to help casual sellers and established business owners use social media to build better ongoing customer relationships and more profits online.

Table of Contents

  1. Title Page
  2. Copyright Page
  3. Dedications
  4. Contents at a Glance
  5. Contents
  6. Acknowledgments
  7. Foreword
  8. Introduction
  9. Part 1. Understanding PayPal for Social Media
    1. 1. Learning How PayPal Works
    2. 2. Charting the Social Commerce Landscape
    3. 3. Choosing PayPal for Social Media
  10. Part 2. Choosing Social Media Presence
    1. 4. Mapping the Social Media Landscape and Key Websites
    2. 5. Planning Your Social Media Brand Presence
  11. Part 3. A Social Media Sales Playbook
    1. 6. Connecting with Social Media Customers
    2. 7. Transforming Social Relationships into Customers
    3. 8. Creating Content for Social Media
    4. 9. Sharing with Rich Media
  12. Part 4. Monetizing Social Media with PayPal
    1. 10. Using Promotions to Generate More Sales
    2. 11. Evaluating Your Social Media Success
    3. 12. Integrating PayPal with Websites
    4. 13. Customizing Payment Options with PayPal
    5. 14. Securing Your Transactions
    6. 15. Using PayPal Tools for Non-Profits
    7. 16. 10 Ways to Profit Through Social Media
  13. Index
  14. Part 5. Growing Business Through Social Media
    1. 17. Building Branding via Social Media
    2. 18. Listening to Your Customers
    3. Appendix. Social Media Information Resources
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