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The hands-on playbook for transforming your business with today’s most radically effective leadership thinking

In The Phoenix Encounter Method, a dream team of INSEAD professors together with the legendary Ram Charan and provided a radical new game plan for transforming any organization. It’s about figuratively “burning your business to the ground,” turning the upheaval to your advantage, and rising from the ashes stronger than ever. Their method isn’t conventional, and it can be daunting—but it works.

Now, the authors provide the play-by-play manual you need to implement their strategic thinking approach for maximum impact. Written in full alignment with the original book, The Phoenix Encounter Method Implementation Guide walks you through the three phases to create a future-ready organization:

Phoenix Seeking: confront old mindsets, identify new threats and opportunities, prepare for the Encounter battlefield to come.
Phoenix Burning: enter the battlefield of Extreme Attack and Horizon Defense, where you apply Encounter tools of Proactive Scanning and the rituals for Completely Opposite Viewpoints Debates, including Radical Ideation and the Separation Imperative to generate a wider set of options.
Phoenix Rising: turn battlefield insights into a Future-Facing Blueprint, as well as analysis, planning, and execution work.

Whether you’re a corporate leader, academic, consultant, or executive trainer, The Phoenix Encounter Method Implementation Guide provides everything you need to embrace the firestorm of change raging through today’s business world, to drive revenue, profits, and long-term sustainability.

Table of Contents

  1. Cover
  2. Title Page
  3. Copyright Page
  4. Dedication
  5. Contents
  6. Introduction to The Phoenix Encounter Method: Implementation Guide
    1. Background to the Implementation Guide
    2. Using the Implementation Guide
  7. Section A Getting Started with the Phoenix Encounter Method
    1. Background and Pre-Work
    2. Different Types of Encounter Formats
    3. Phases of the Phoenix Encounter Method
    4. Pre-Work for the Encounter Facilitators and Program Organizers
    5. Advice for Facilitators—Getting Started
    6. Frequently Asked Questions: Background and Pre-Work
  8. Section B Phase One: Phoenix Seeking
    1. Encounter Groundwork
    2. Encounter Groundwork Preview and Setup
    3. Step 1: Framing the Encounter
    4. Advice for Facilitators—Encounter Groundwork Step 1
    5. Step 2: Presenting the Encounter Journal Initial Briefing Reports
    6. Advice for Facilitators—Encounter Groundwork Step 2
    7. Step 3: Switching Attitudes
    8. Advice for Facilitators—Encounter Groundwork Step 3
    9. Step 4: Proactive Scanning for Threats and Opportunities
    10. Advice for Facilitators—Encounter Groundwork Step 4
    11. Step 5: Preparing for the Encounter Battlefield
    12. Advice for Facilitators—Encounter Groundwork Step 5
    13. Frequently Asked Questions: Encounter Groundwork
  9. Section C Phase Two: Phoenix Burning
    1. Encounter Battlefield: Extreme Attack
    2. Extreme Attack Preview and Setup
    3. Step 1: Raising the BAR (Before Action Review)
    4. Advice for Facilitators—Extreme Attack Step 1
    5. Step 2: Developing Initial Attack Options
    6. Advice for Facilitators—Extreme Attack Step 2
    7. Step 3: Facing the Fire
    8. Suggested Process for the Attack Meetings in Step 3
    9. Advice for Facilitators—Extreme Attack Step 3
    10. Frequently Asked Questions: Encounter Battlefield: Extreme Attack
  10. Section D Phase Two: Phoenix Burning
    1. Encounter Battlefield: Horizon Defense
    2. Horizon Defense Preview and SetUp
    3. Step 1: Turning the Wheel
    4. Advice for Facilitators—Horizon Defense Step 1
    5. Step 2: Waging the Defense
    6. Step 3: Defense Tactics, Actions, and Timelines
    7. Suggested Process for the Defense Meetings in Steps 2 and 3
    8. Advice for Facilitators—Horizon Defense Steps 2 and 3
    9. Step 4: Debriefing the Encounter Battlefield Exercises
    10. Advice for Facilitators—Battlefield Step 4
    11. Frequently Asked Questions: Encounter Battlefield: Horizon Defense
  11. Section E Phase Three: Phoenix Rising
    1. Encounter Breakthrough
    2. Encounter Breakthrough Preview and SetUp
    3. Step 1: Blueprinting the Future-Facing Organization
    4. Advice for Facilitators—Blueprint Step 1
    5. Step 2: Stress-Testing and Deeper Analysis
    6. Step 3: Attitude for Reflection and Learning
    7. Advice for Facilitators—Blueprint Steps 2 and 3
    8. Embedding Phoenix DNA—the Ongoing Phoenix Journey
    9. Frequently Asked Questions: Encounter Breakthrough
  12. About the Implementation Guide
  13. Acknowledgements
  14. About The Authors
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