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Book Description

We judge people in business the same way we judge those in our personal lives.

Table of Contents

  1. Cover Page
  2. Title Page
  3. Copyright Page
  4. Dedication
  5. Contents
  6. Foreword
  7. Acknowledgments
  8. Introduction: Reality, Perception, and Your Most Powerful Asset
  9. Part One: Character
    1. 1 This Is the Era of Personal Character
    2. 2 Experiences That Shape Character
    3. 3 Define Your Values
    4. 4 Authenticity Rules
    5. 5 Caring and Respect
  10. Part Two: Communication
    1. 6 Seek to Understand
    2. 7 Effective Communication
    3. 8 Engaging Others
    4. 9 Be Personal
  11. Part Three: Trust
    1. 10 Build a Circle of Trust
    2. 11 Overcoming Threats to Trust
    3. 12 When You Make a Mistake
    4. 13 An Enduring Reputation
    5. 14 Reputation Paves the Way
  12. Index
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