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The Subtle Sources of Sampling Bias Hiding in Your Data
Author
Sam Ransbotham
Release Date: 2017/10/01
ISBN: 53863MIT59126
Topic:
Data
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Book Description
Plummeting data acquisition costs have been a big part of the surge in business analytics. We have much richer samples of data to use for insight. But more data doesn’t inherently remove sampling bias; in fact, it may make it worse.
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The Subtle Sources of Sampling Bias Hiding in Your Data
Combining Two Types of Knowledge