Cover image for The Truth About Sucking Up: How Authentic Self-Promotion Benefits You and Your Organization

The Truth About Sucking Up: How Authentic Self-Promotion Benefits You and Your Organization

Author Stephanie Trovas , Cindy McLaughlin , Gina Hernez-Broome
Release Date: 2009/08/01
ISBN: 9781604917499
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Book Description

Why aren't suck-ups seen for what they really are? Why do organizations reward the most vocal or most visible even if they aren't the most qualified? These are critically important questions. Beyond bruised egos and a free-floating sense of unfairness lies a larger organizational problem: when the wrong people get noticed and rewarded, organizations suffer. Projects fail, goals are not met, employee morale and motivation disintegrate, and cynicism festers. This book can help you prevent those drastic outcomes by making authentic self-promotion part of your everyday work life.

Table of Contents

  1. Cover
  2. Title Page
  3. Copyright
  4. Contents
  5. Acknowledgments
  6. Introduction
    1. Why Self-Promotion Matters
    2. What’s Your Responsibility?
  7. Chapter 1: It’s about Building Up, Not Sucking Up
    1. Oops—I Forgot to Blow My Horn!
    2. A Better Way to Do It
  8. Chapter 2: Why Promote Yourself?
    1. Self-Promotion Pays Off
    2. Not Self-Promoting Has Its Price
    3. Losses All Around
    4. More Losses
    5. The Impact on Collaboration
  9. Chapter 3: Get Over Yourself
    1. Beliefs That Get in the Way
    2. The Boss’s View
  10. Chapter 4: The Art of Self-Promotion
    1. Developing Yourself
    2. Connecting with Others
    3. Creating Opportunities
  11. Chapter 5: Creating Your Approach
    1. What’s Your Type?
    2. What’s Your Motivation?
    3. What’s Your Situation?
  12. Chapter 6: Knowing Your Audience
    1. The Clueless
    2. The Gullible
    3. The Skeptical
    4. The Savvy
  13. Chapter 7: On the Receiving End
    1. Selective Listening: A Tale of a Boss Deceived
    2. What Kind of Boss Are You?
    3. Strategies for Getting an Accurate Picture
    4. Managing the Talent Show
  14. Chapter 8: Self-Promotion: The Past, Present, and Future
  15. Suggested Readings
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