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Simon Mueller is the General Manager of The Bruce Henderson Institute in New York, The Boston Consulting Group's (BCG) corporate strategy think-tank. The book is built on a broad body of evidence. It is the result of half a decade of research, and numerous interviews with academics at Harvard Business School, Harvard Law School, Harvard Kennedy School and MIT. Well connected series of advisers – including people like Steven Pinker Cass Sunstein, bestselling author of “Nudge”.

Julia Dhar is a Principal in the Boston office of the Boston Consulting Group, leading BeSmart, BCG's Behavioural Economics and Behavioural Insights initiative. Julia has advised and implemented major behaviour change efforts across a range of government services and topics, including economic development and planning, finance, labour, education and social welfare. She has worked with clients to embed the science of behaviour change in sectors as diverse as Airlines, Travel and Tourism, Energy, IT and Telecommunications.

Julia is also a core member of the Public Sector, People and Organization and Social Impact Practices. Deeply involved in the firm's IP development on Impact Investing and the Future of Work, she was previously Private Secretary to the Deputy Prime Minister and Minister of Finance in New Zealand. Julia holds a Masters in Public Policy from Harvard University's Kennedy School of Government.

Table of Contents

  1. Cover
  2. Title page
  3. Contents
  4. Dedication
  5. About the authors
  6. Acknowledgements
  7. Introduction
  8. 0 What’s your problem?
  9. Part 1 Collect evidence
  10. Part 2 Connect the dots
  11. Part 3 Craft the approach
  12. Part 4 Complete the mission
  13. 13 Conclusion
  14. Appendix: Confidence calibration
  15. Further resources
  16. Notes
  17. Index
  18. Endorsements
  19. Imprint
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