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Book Description

From Coca-Cola to Chrysler, this book takes the reader behind the curtain of some of the best popular music in advertising campaigns of all time. It is little know fact that fog played a critical role in the “I’d Like to Teach the World to Sing” campaign and that while taping the “Lose Yourself” video, the choir had no idea Eminem would show up. Originally the Doors were to be in the Cadillac commercials, not Led Zeppelin, but one of the members of The Doors discovered that Cadillac made the Escalade and suddenly declined because he felt it was environmentally unfriendly. This Note’s For You talks of the people who created the campaigns with the songs we remember the most. This collection of award-winning music in advertising campaigns is not available together anywhere else. It shows where this art in advertising form has been, where it is now, and provides the foundation for where it will go.

Table of Contents

  1. Cover
  2. Title
  3. Halftitle
  4. Copyright
  5. Abstract
  6. Contents
  7. Opening Act: The Brands
  8. Synchronization and Transcription Licenses
  9. Chapter 1 “Teach the World to Sing” ... Coca Cola (1971)
  10. Chapter 2 New Generation ... Michael Jackson and Pepsi (1983)
  11. Chapter 3 Grapevine ... Motown and the California Raisins (1986)
  12. Chapter 4 “Revolution” ... The Beatles and Nike (1987)
  13. Chapter 5 “Be My Baby” ... The Ronettes and Levi’s (1989)
  14. Chapter 6 “Like A Rock” ... Bob Seger and Chevy (1991)
  15. Chapter 7 “Start Me Up” ... The Rolling Stones and Microsoft (1995)
  16. Chapter 8 “Desert Rose” ... Sting and Jaguar (1999)
  17. Chapter 9 “Pink Moon” ... Drake and VW (1999)
  18. Chapter 10 “Find My Baby” ... Moby and American Express (2000)
  19. Chapter 11 “Days Go By” ... Dirty Vegas and Mitsubishi (2002)
  20. Chapter 12 “Lust for Life” ... Iggy Pop and Royal Caribbean (2002)
  21. Chapter 13 “Rock and Roll” ... Led Zeppelin and Cadillac (2002)
  22. Chapter 14 The Silhouettes ... Various Artists and Apple (2003)
  23. Chapter 15 Angels ... Bob Dylan and Victoria’s Secret (2004)
  24. Chapter 16 “Love Train” ... O’Jays and Coors Light (2005)
  25. Chapter 17 “Back in Black” ... AC/DC and The Gap (2006)
  26. Chapter 18 “The Hamsters” ... Various Artists and Kia (2008)
  27. Chapter 19 “Lose Yourself” ... Eminem and Chrysler (2011)
  28. Chapter 20 Horses and Dogs ... Fleetwood Mac, Passenger, and Budweiser (2013 and 2014)
  29. Encore: The Bands
  30. Notes
  31. References
  32. Index
  33. Adpage
  34. Backcover
18.226.169.94