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Book Description

A unique perspective of an evolved role for company leadership

Based on the findings of an extensive research project that surveyed more than 5,500 enterprise employees and functional decision makers across the United States and China, Transforming Business: Big Data, Mobility and Globalization explores the influence of technology in the workplace and the implications to company culture, functional responsibilities and competitive advantage. This in-depth analysis illuminates emerging technological trends, the changing workforce, and the shifting face of business and industry while offering prescriptive guidance to leaders.

  • Addresses how new technology trends - including mobility, cloud, big data and collaboration - are fundamentally changing the way work is conducted and how company leadership can tap into these trends to affect positive cultural reform

  • Examines how the introduction of new technologies and the emergence of new business models are shifting traditional organizational roles, including HR, marketing, finance, and IT

  • Takes an in-depth look at how the next-generation of top talent, represented by college students at the top universities, view their future workplace environment and how technology can become a meaningful magnet for recruitment and retention

  • Zeroes in on how the integration of technology into the workplace differs between the United States and China and the implications to the global marketplace

What emerges from this book is an evolved role for company leadership, one of significant strategic value as cultural stewards capable of generating sustainable advantage for their companies in the most competitive market witnessed in decades.

Table of Contents

  1. Cover Page
  2. Title Page
  3. Copyright
  4. ABOUT THE AUTHORS
  5. CREDITS
  6. CONTENTS
  7. Prologue: The Crystal Ball
  8. 1 The Technology Trends
    1. 1 The Mobile Movement
    2. 2 The Cloud Conundrum
    3. 3 The Data Deluge
    4. 4 The Collaboration Craze
  9. 2 The New Workforce
    1. 5 The Architects
    2. 6 The Tightrope Walkers
    3. 7 The Storytellers
    4. 8 The Venture Capitalists
    5. 9 The Endangered Species
  10. 3 The New Face of Business and Industry
    1. 10 The Culture Recipe
    2. 11 The Small Business Dream
    3. 12 The New Civil War
    4. 13 The Global Race
  11. Epilogue: The Next Decade
  12. Citations
    1. Prologue: The Crystal Ball
    2. Chapter 1: The Mobile Movement
    3. Chapter 2: The Cloud Conundrum
    4. Chapter 3: The Data Deluge
    5. Chapter 4: The Collaboration Craze
    6. Chapter 5: The Architects
    7. Chapter 6: The Tightrope Walkers
    8. Chapter 7: The Storytellers
    9. Chapter 8: The Venture Capitalists
    10. Chapter 9: The Endangered Species
    11. Chapter 10: The Culture Recipe
    12. Chapter 11: The Small Business Dream
    13. Chapter 12: The New Civil War
    14. Chapter 13: The Global Race
  13. Index
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