Cover image for Twin-Win Research, 2nd Edition

Twin-Win Research, 2nd Edition

Author Qiang Yang , Charles X Ling , Ben Shneiderman
Release Date: 2018/09/01
ISBN: 9781681734293
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Book Description

The thrill of discovery and the excitement of innovation mean that research is often immensely satisfying. But beyond the personal satisfaction, the goal of research is to improve the lives of people everywhere by driving revolutionary advances in healthcare, education, business, and government. This guidebook's strategies will help you shape your research and energize your campus so as to achieve the Twin Win: a breakthrough theory that's published and a validated solution that's ready for dissemination.

The action-oriented paths in this guidebook resemble a backpacker's guide to hiking. It suggests paths and gives you enough information to get started, while providing enough flexibility to take side treks and enough confidence to find your own way. Short-term projects include inviting speakers to campus, choosing appropriate research projects, and developing networking skills. Middle-term include seeking funding from government agencies and philanthropic foundations, sharpening your writing and speaking skills, and promoting teamwork in research groups. Long-term missions include changing tenure policies, expanding collaboration with business and civic partners, and encouraging programs that combine theory and practice.

Table of Contents

  1. Cover
  2. Title Page
  3. Copyright
  4. Contents
  5. Preface
  6. Acknowledgments
  7. 1 Thinking about Research
    1. 1.1 Introduction
    2. 1.2 The Twin Win
    3. 1.3 Change
    4. 1.4 Checklist
    5. 1.5 Audience
    6. 1.6 Messaging
    7. 1.7 Evidence
    8. 1.8 History
    9. 1.9 First Steps
    10. 1.10 Bottom-Up and Top-Down Approaches
    11. 1.11 Short-, Medium-, and Long-term Strategies
    12. 1.12 Organizations that Promote HIBAR Research and Twin-Win Strategies
    13. 1.13 References
  8. 2 A Starter Set of Paths to Enhance the Quality and Impact of Your Research
    1. 2.1 Small, Short-term Projects
      1. 2.1.1 Invite a Speaker
      2. 2.1.2 Run a Reading Group
      3. 2.1.3 Organize a Workshop
      4. 2.1.4 Offer a Tutorial to Build Research Skills
      5. 2.1.5 Organize Faculty Meetings to Discuss Twin-Win Research Strategies
      6. 2.1.6 Study Meaningful Prolems
      7. 2.1.7 Form a Research Project
      8. 2.1.8 Develop Your Social Media Fluency
      9. 2.1.9 Develop Your Networking Skills
    2. 2.2 Medium-sized, Middle-term Efforts
      1. 2.2.1 Arrange a Speaker Series
      2. 2.2.2 Make It Easy for Off-campus Guests to Visit
      3. 2.2.3 Facilitate Meetings on Campus
      4. 2.2.4 Seek Funding from Government Agencies
      5. 2.2.5 Seek Funding from Philanthropic Foundations
      6. 2.2.6 Sharpen Your Writing Skills
      7. 2.2.7 Sharpen Your Speaking Skills
      8. 2.2.8 Strengthen Your Campus’s Social Media Presence
      9. 2.2.9 Generate Targeted Email Lists
      10. 2.2.10 Create an Award for Research Communications
      11. 2.2.11 Organize Research Fairs
      12. 2.2.12 Promote Teamwork in Research Groups
    3. 2.3 Bigger, Long-term Missions
      1. 2.3.1 Include Team Projects in Courses
      2. 2.3.2 Teach the Methods of Design Thinking
      3. 2.3.3 Raise Twin-Win Issues at Conferences
      4. 2.3.4 Collect Evidence of Twin-Win Payoff
      5. 2.3.5 Learn about Alternate Ways to Assess the Impact of Your Work
      6. 2.3.6 Change Hiring, Tenure, and Promotion Policies to Encourage and Recognize Teamwork
      7. 2.3.7 Change Hiring, Tenure, and Promotion Policies to Encourage and Recognize Working with Business, Government, and NGO Partners
      8. 2.3.8 Incorporate New Goals and Measures in Strategic Plans and Vision Statements
      9. 2.3.9 Work with Your Campus’s Office of Technology Commercialization
      10. 2.3.10 Expand Collaboration with Business
      11. 2.3.11 Expand Collaboration with Civic Partners
      12. 2.3.12 Spread Twin-Win Ideas in Professional Societies
      13. 2.3.13 Encourage Research Programs that Combine Theory and Practice
  9. 3 Conclusion
  10. Author Biography
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