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Book Description

Universal Methods of Design Expanded and Revised presents 125 research methods for design in a concise and accessible format, now updated with new information on digital design and software and 25 new chapters.

Table of Contents

  1. INTRODUCTION
  2. 01. A/B Testing 1 2 3 4 5
  3. 02. AEIOU 1 2 3 4 5
  4. 03. Affinity Diagramming 1 2 3 4 5
  5. 04. Artifact Analysis 1 2 3 4 5
  6. 05. Automated Remote Research 1 2 3 4 5
  7. 06. Backcasting 1 2 3 4 5
  8. 07. Behavioral Design 1 2 3 4 5
  9. 08. Behavioral Mapping 1 2 3 4 5
  10. 09. Blockbusting 1 2 3 4 5
  11. 10. Bodystorming 1 2 3 4 5
  12. 11. Brainstorm Graphic Organizers 1 2 3 4 5
  13. 12. Brand Experience Workshop 1 2 3 4 5
  14. 13. Bull’s-Eye Diagramming 1 2 3 4 5
  15. 14. Business Origami 1 2 3 4 5
  16. 15. Card Sorting 1 2 3 4 5
  17. 16. Case Studies 1 2 3 4 5
  18. 17. Civic Design & Policy 1 2 3 4 5
  19. 18. Cognitive Mapping 1 2 3 4 5
  20. 19. Cognitive Walkthrough 1 2 3 4 5
  21. 20. Collage 1 2 3 4 5
  22. 21. Competitive Testing 1 2 3 4 5
  23. 22. Concept Mapping 1 2 3 4 5
  24. 23. Content Analysis 1 2 3 4 5
  25. 24. Content Inventory & Audit 1 2 3 4 5
  26. 25. Contextual Design 1 2 3 4 5
  27. 26. Contextual Inquiry 1 2 3 4 5
  28. 27. Creative Matrix 1 2 3 4 5
  29. 28. Creative Toolkits 1 2 3 4 5
  30. 29. Critical Incident Technique 1 2 3 4 5
  31. 30. Critiques 1 2 3 4 5
  32. 31. Crowdsourcing 1 2 3 4 5
  33. 32. Cultural Probes 1 2 3 4 5
  34. 33. Customer Experience Audit 1 2 3 4 5
  35. 34. Data Physicalization 1 2 3 4 5
  36. 35. Data Visualization 1 2 3 4 5
  37. 36. Design Charette 1 2 3 4 5
  38. 37. Design Ethnography 1 2 3 4 5
  39. 38. Design Fiction 1 2 3 4 5
  40. 39. Design Workshops 1 2 3 4 5
  41. 40. Desirability Testing 1 2 3 4 5
  42. 41. Diary Studies 1 2 3 4 5
  43. 42. Directed Storytelling 1 2 3 4 5
  44. 43. Drawing 1 2 3 4 5
  45. 44. Elito Method 1 2 3 4 5
  46. 45. Empathy Maps 1 2 3 4 5
  47. 46. Ergonomic Analysis 1 2 3 4 5
  48. 47. Evaluative Research 1 2 3 4 5
  49. 48. Evidence-based Design 1 2 3 4 5
  50. 49. Experience Prototyping 1 2 3 4 5
  51. 50. Experience Sampling Method 1 2 3 4 5
  52. 51. Experiments 1 2 3 4 5
  53. 52. Exploratory Research 1 2 3 4 5
  54. 53. Eyetracking 1 2 3 4 5
  55. 54. Flexible Modeling 1 2 3 4 5
  56. 55. Fly-on-the-Wall Observation 1 2 3 4 5
  57. 56. Focus Groups 1 2 3 4 5
  58. 57. Gap Analysis 1 2 3 4 5
  59. 58. Generative Research 1 2 3 4 5
  60. 59. Graffiti Walls 1 2 3 4 5
  61. 60. Heuristic Evaluation 1 2 3 4 5
  62. 61. Highlight Reels 1 2 3 4 5
  63. 62. Horizon Scanning 1 2 3 4 5
  64. 63. How Might We 1 2 3 4 5
  65. 64. Image Boards 1 2 3 4 5
  66. 65. Importance-Difficulty Matrix 1 2 3 4 5
  67. 66. Interviews 1 2 3 4 5
  68. 67. KJ Technique 1 2 3 4 5
  69. 68. Kano Analysis 1 2 3 4 5
  70. 69. Key Performance Indicators 1 2 3 4 5
  71. 70. Laddering 1 2 3 4 5
  72. 71. Literature Reviews 1 2 3 4 5
  73. 72. The Love Letter & the Breakup Letter 1 2 3 4 5
  74. 73. Mental Model Diagrams 1 2 3 4 5
  75. 74. Metaphors 1 2 3 4 5
  76. 75. Mind Mapping 1 2 3 4 5
  77. 76. Observation 1 2 3 4 5
  78. 77. Parallel Prototyping 1 2 3 4 5
  79. 78. Participant Observation 1 2 3 4 5
  80. 79. Participatory Action Research (PAR) 1 2 3 4 5
  81. 80. Participatory Design 1 2 3 4 5
  82. 81. Personal Inventories 1 2 3 4 5
  83. 82. Personas 1 2 3 4 5
  84. 83. Photo Studies 1 2 3 4 5
  85. 84. Picture Cards 1 2 3 4 5
  86. 85. Prototyping 1 2 3 4 5
  87. 86. Questionnaires 1 2 3 4 5
  88. 87. Rapid Iterative Testing & Evaluation 1 2 3 4 5
  89. 88. Remote Moderated Research 1 2 3 4 5
  90. 89. Research Through Design 1 2 3 4 5
  91. 90. Role-playing 1 2 3 4 5
  92. 91. Rose Thorn Bud 1 2 3 4 5
  93. 92. Scenarios 1 2 3 4 5
  94. 93. Secondary Research 1 2 3 4 5
  95. 94. Semantic Differential 1 2 3 4 5
  96. 95. Service Blueprint 1 2 3 4 5
  97. 96. Service Design 1 2 3 4 5
  98. 97. Shadowing 1 2 3 4 5
  99. 98. Simulations 1 2 3 4 5
  100. 99. Site Search Analytics 1 2 3 4 5
  101. 100. Speed Dating 1 2 3 4 5
  102. 101. Stakeholder Maps 1 2 3 4 5
  103. 102. Stakeholder Walkthrough 1 2 3 4 5
  104. 103. Storyboards 1 2 3 4 5
  105. 104. Surveys 1 2 3 4 5
  106. 105. Swimlanes 1 2 3 4 5
  107. 106. Task Analysis 1 2 3 4 5
  108. 107. Territory Maps 1 2 3 4 5
  109. 108. Thematic Networks 1 2 3 4 5
  110. 109. Think-aloud Protocol 1 2 3 4 5
  111. 110. Time-aware Research 1 2 3 4 5
  112. 111. Touchstone Tours 1 2 3 4 5
  113. 112. Transition Design 1 2 3 4 5
  114. 113. Tree Testing 1 2 3 4 5
  115. 114. Triading 1 2 3 4 5
  116. 115. Triangulation 1 2 3 4 5
  117. 116. Unobtrusive Measures 1 2 3 4 5
  118. 117. Usability Report 1 2 3 4 5
  119. 118. Usability Testing 1 2 3 4 5
  120. 119. User Journey Maps 1 2 3 4 5
  121. 120. Value Opportunity Analysis 1 2 3 4 5
  122. 121. Values-Based Assessment 1 2 3 4 5
  123. 122. Web Analytics 1 2 3 4 5
  124. 123. Weighted Matrix 1 2 3 4 5
  125. 124. Wizard of Oz 1 2 3 4 5
  126. 125. Word Clouds 1 2 3 4 5
  127. ACKNOWLEDGMENTS
  128. INDEX
  129. ABOUT THE AUTHORS
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