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The CEO of Anaplan explains how a company’s character is a critical driver of sustained success 

In his career as an executive at IBM, Cisco, and now as CEO of Anaplan, Frank A. Calderoni discovered that character is just as vital for companies as it is for individuals. In Upstanding: How Company Character Catalyzes Loyalty, Agility, and Hypergrowth, the author explores the powerful link between corporate strategy, company culture, and individual character, and how activating this link is essential to realizing strong company character—and an essential ingredient for organizations to achieve hypergrowth, agility, and loyalty. This innovative resource features real-life examples of how today’s most successful companies are building upstanding character while increasing employee engagement, happiness, and performance. 

The book is written to help executives, company founders, managers, and other leaders develop strategies that supercharge organizational performance while building a strong and high-engagement culture—providing real-world insights from the author’s own career along with a diverse cross-section of business thought leaders and CEOs of companies both small and large, local and global. The author draws upon his experience leading a $10 billion hypergrowth software company to explain how the fusion of culture and strategy, driven by a company’s character, leads to sustained internal and external success. Designed to empower leaders to make character the cornerstone of corporate culture, this invaluable resource: 

  • Explores what “upstanding character” means for an organization, and how building a culture based on empathy, courage, authenticity, integrity, respect, and other factors drives higher performance and value creation for employees, customers, partners, and shareholders 
  • Reviews research on how culture drives performance, and operational practices for building upstanding organizational character and driving value-aligned behavior 
  • Features original interviews with Shantanu Narayen, Cy Wakeman, Eric Hutcherson, Kellie McElhaney, Geoffrey Moore, and other leaders inside and outside the tech sector 
  • Provides practical tools and approaches for increasing inclusion and belonging, improving communication, strengthening engagement, and rewarding upstanding character in employees  
  • Discusses the “Big 9” cultural values that are essential to creating upstanding company character, such as agility, collaboration, diversity, integrity, and respect  

With a foreword by Shantanu Narayen, Chairman and CEO of Adobe, Upstanding: How Company Character Catalyzes Loyalty, Agility, and Growth is essential reading for executives and business leaders interested in strategy, leadership, organizational culture, and management innovation, as well as leadership teams and HR professionals who are responsible for guiding their organization’s culture and developing its character. 

Table of Contents

  1. Cover
  2. Title Page
  3. Copyright
  4. Dedication
  5. Foreword
  6. Introduction
    1. Upstanding company character is essential to achieving and sustaining peak performance.
    2. Notes
  7. PART I: It's a New World
    1. CHAPTER 1: A New Given: Culture Is Strategy
    2. Leaders must put character at the center of everything they do.
    3. The New Relevance of Character
    4. Leading for Character and Culture
    5. The Nexus of Culture and Strategy
    6. Notes
    7. CHAPTER 2: 21st-Century Ethos
    8. Character is the North Star by which we steer our organizations.
    9. Ethos of Inclusion, Purpose, and Agency
    10. Virtual and Global Teams
    11. The Employer Value Proposition
    12. The Transformation of Every Company in Every Industry
    13. Bigger Data
    14. Hypergrowth Expectations
    15. Customers First
    16. Notes
    17. CHAPTER 3: The New Essential Core: Upstanding Character
    18. Having a disengaged character is the same as having no character.
    19. Is Your Character Online or Offline?
    20. The DNA of Organizations with Upstanding Character
    21. Notes
  8. PART II: Building Character-Driven Organizations
    1. CHAPTER 4: Know Your Values
    2. Upstanding character starts with defining your unique core values.
    3. It Starts with Personal Work
    4. Know What You Stand For
    5. Identify Values in Partnership with Employees
    6. Review and Update Your Values
    7. Notes
    8. CHAPTER 5: Top Down, Bottom Up
    9. Authentic company values come from an ongoing dialogue, constant vigilance, and recognition of exemplary behavior.
    10. Eras Identify Their Leaders
    11. Communicate, Communicate, Communicate
    12. Carrying the Culture Flag
    13. Notes
    14. CHAPTER 6: Make Character-LedCulture Your Strategy
    15. It requires a lot of courage to take a stand on behalf of a company's character.
    16. What's Your Purpose?
    17. Beyond Financial Results
    18. Learnings from the Disney Institute
    19. Transparency and Accountability
    20. Notes
    21. CHAPTER 7: Magnetic Character:Activating Positive Forces
    22. Take bold action to drive positive change.
    23. Taking a Stand
    24. A Continuum for Change
    25. Attract and Retain People
    26. Hiring for Character
    27. Evaluating Talent for Character
    28. Building an Upstanding Leadership Team
    29. Notes
  9. PART III: Putting Character into Action
    1. CHAPTER 8: Responding to Crisis
    2. Your true character is what shows up in times of crisis.
    3. When You Are Called, How Do You Answer?
    4. Cisco and Proposition 8
    5. The Day the NBA Answered the Call
    6. Notes
    7. CHAPTER 9: Stories from Exemplar Companies—and Leaders
    8. An organization's upstanding character is a reflection of the people in it.
    9. Adobe: Evolution of a Great Company
    10. Culture at Puppet—A Move Back to Its Roots
    11. A Breath of Fresh Air at Coca-Cola
    12. Creating a Mission-driven Culture at Chegg
    13. The Nature of Character at Slack
    14. Charles Schwab: A Founder's Living Legacy of Service to Clients
    15. Genpact: Character Drives Client-first Culture
    16. Keeping the Culture Ball in Play at Splunk
    17. The Power of Jaguar Land Rover's Mantra
    18. Notes
    19. CHAPTER 10: Looking to the Future
    20. Create the future you want to live and work in.
    21. The AI Edge
    22. Career Management
    23. The Future of Work
    24. Equity-fluent Leadership
    25. My Greatest Hope
    26. Notes
  10. Acknowledgments
  11. About the Author
  12. Index
  13. End User License Agreement
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