Book Description
Whilst enterprise technology departments have been steadily building their information and knowledge management portfolios, the Internet has generated new sets of tools and capabilities which provide opportunities and challenges for improving and enriching knowledge work. This book fills the gap between strategy and technology by focussing upon the functional capabilities of Web 2.0 in corporate environments and matching these to specific types of information requirement and behaviour. It takes a resource based view of the firm: why and how can the knowledge capabilities and information assets of organisations be better leveraged using Web 2.0 tools?
Identifying the underlying benefits requires the use of frameworks beyond profitability and cost control. Some of these perspectives are not in the usual business vocabulary, but when applied, demonstrate the role that can be played by Web 2.0, how to manage towards these and how to assess success. Transactive memory systems, social uncertainty, identity theory, network dynamics, complexity theory, organisational memory and the demographics of inter- generational change are not part of normal business parlance but can be used to clarify Web 2.0 application and potentiality.
- Written by a well-respected practitioner and academic
- Draws on the author’s practical experience as a technology developer, designer, senior manager and researcher
- Provides approaches to understanding and tackling real-world problems
Table of Contents
- Cover image
- Title page
- Table of Contents
- Copyright
- Preface
- List of figures and tables
- About the author
- Chapter 1: Introduction
- The reason for the book
- The structure of the book
- The basic idea of the book
- Chapter 2: Web 2.0 tools and context
- Web 2.0 – the concept
- Blogs
- Wikis
- Social tagging
- RSS
- Social networking
- Semantic web
- Mashups
- Combining Web 2.0 tools into a system for work
- Chapter 3: The modern business environment
- Mobilising knowledge assets
- Generational change
- The loss of baby boomer knowledge
- Network dynamics
- The power of the crowd
- Globalisation
- The information economy
- Innovation
- Fragmentation of business processes
- The increase in individual contracting
- Consumerisation
- Dynamic business models
- Changes in managerial style
- Regulation and governance
- Conclusion
- Chapter 4: From purpose to space
- Encyclopaedia spaces
- Advisory spaces
- Group spaces
- Collaboration spaces
- Learning spaces
- Partner spaces
- Social spaces
- Departure spaces
- Arrival spaces
- Programme spaces
- Personal spaces
- Innovation spaces
- Workflow spaces
- Customer spaces
- The elements of space
- Spaces of spaces
- Conclusion
- Chapter 5: From space to function
- Agency and responsibility
- A taxonomy of knowledge in organisations
- Flow and function
- Information design
- Conclusion
- Chapter 6: From function to use
- Organisational memory: storing knowledge
- Transactive memory systems: finding and retrieving knowledge
- Social constructivism: building knowledge
- Institutional theory: influencing organisational behaviour
- Critical theory: the role of power
- Social identity theory: guiding individual behaviour
- Conclusion
- Chapter 7: Putting it together
- Define the space
- Define the business case for the space
- Define the knowledge types for the space
- Define the flows within the space
- Understand and address the institutions which influence adoption
- Power and participation
- Analyse the social groups
- Chapter 8: Conclusion
- Appendix: A case study
- Glossary of Web 2.0 terms
- Glossary of terms from social theory
- Bibliography
- Index