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Book Description

World-Class Selling delivers the latest research-based criteria for sales teams interested in selling more effectively against an ever-changing business environment. Sales leaders can use this title as a foundation to build or reorganize sales processes and sales people. Professionals (employees or consultants) working with or within the sales organization who have influence on the structure, processes, policies, and culture of the sales team and the sales and service culture of the organization will find this book an invaluable resource. Included in the text is the data-driven documentation needed to properly and confidently position sales resources and operations to achieve greater results.

Table of Contents

  1. Cover
  2. Title
  3. Copyright
  4. Content
  5. Foreword
  6. Preface
  7. Executive Summary
  8. Introduction
  9. Chapter 1 Defining the Sales Profession
  10. Chapter 2 The Power of Alignment
  11. Chapter 3 A Model of World-Class Sales Competency
  12. Chapter 4 Roles
  13. Chapter 5 Areas of Expertise
  14. Chapter 6 Foundational Competencies
  15. Chapter 7 A Call to Action
  16. Appendix A: Competency Dictionary
  17. Appendix B: Competency-Based Assessment and Planning Tools
  18. Appendix C: A History of the ASTD Competency Models
  19. Appendix D: Research Methodology
  20. Appendix E: Demographics and Summary of Survey Responses
  21. Appendix F: Project Participants
  22. Glossary
  23. References
  24. About the Authors
  25. Index
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