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Book Description

Every day at work, people do three things: talk, listen, and pretend to listen. That’s not surprising—the average attention span has dropped to 8 seconds. To get heard, says high-stakes communications expert Paul Hellman, you need to focus your message, be slightly different, and deliver with finesse.

Through fast, fun, actionable tips, You’ve Got 8 Seconds explains what works and what doesn’t, what’s forgettable and what sticks. With stories, scripts, and examples of good and bad messages, the book reveals three main strategies:

  • FOCUS: Design a strong message—then say it in seconds.
  • VARIETY: Make routine information come alive.
  • PRESENCE: Convey confidence and command attention

You’ll discover practical techniques, including the Fast-Focus Method™ that the author uses with leadership teams; how to stand out in the first seconds of a presentation; and 10 actions that spell executive presence.

Whether pitching a project, giving a speech, selling a product, or just writing your next email, with You’ve Got 8 Seconds you’ll get heard, get remembered, and get results.

Table of Contents

  1. Cover
  2. Half title
  3. Title
  4. Dedication
  5. Acknowledgements
  6. About the Title . . .
  7. Contents
  8. Should You Read This Book? What If You Don’t Have Time?
  9. Part I Capture Attention with FOCUS
    1. 1. Say Less
    2. 2. The Fast-Focus Method™
    3. 3. Three More Ways to Focus
    4. 4. Watch Your Words—and Your Emails
  10. Part II Capture Attention with VARIETY
    1. 5. Be Slightly Different
    2. 6. The Easiest Way to Explain Anything
    3. 7. Stories: The 2.5 Step Method™
    4. 8. Vary from Announce to Discuss
    5. 9. Questions: How to Ask the Best—and Answer the Worst
    6. 10. Presentation Tricks
  11. Part III Capture Attention with PRESENCE
    1. 11. Act As If
    2. 12. Ten Actions to Increase Your Presence: Assess Yourself
    3. 13. Image: Communicate that You Look and Sound the Part
    4. 14. Drive: Communicate that You Get Results
    5. 15. Temperament: Communicate that You’ve Got the Right Disposition
  12. Conclusion: The Next Step
  13. Notes
  14. Index
  15. About Paul Hellman
  16. Free Sample Pages from Ask More By Frank Sesno
  17. About AMACOM
  18. Copyright
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