0%

Create a YouTube channel that draws subscribers with top-notch content 

YouTube has the eyes and ears of two billion monthly users. YouTube Channels for Dummies, 2nd Edition offers proven steps to attracting a chunk of those billions to your personal or business channel.  

This updated guide offers insight from a quartet of YouTube channel content creators, managers, marketers, and analysts as they share the secrets of creating great content, building an audience, and interacting with your viewers. The book includes information on: 

·         Setting up a channel 

·         Creating videos that attract viewers 

·         Putting together a video studio 

·         Editing your final product 

·         Reaching your target audience 

·         Interacting with your fans 

·         Building a profitable business 

·         Tips on copyright law 

Written for both the budding YouTube creator and the business professional seeking to boost their company’s profile on the popular social networking site, YouTube Channels for Dummies allows its readers to access the over two billion active YouTube users who log on each day. 

Learn how to create a channel, build a YouTube following, and get insight on content creation, planning, and marketing from established YouTube creators.  

Table of Contents

  1. Cover
  2. Introduction
    1. About This Book
    2. Foolish Assumptions
    3. How This Book Is Organized
    4. Icons Used in This Book
    5. Beyond the Book
    6. Where to Go from Here
  3. Part 1: Getting Started with YouTube
    1. Chapter 1: Making a Home on YouTube
    2. The YouTube Phenomenon: Why You Need to Be on YouTube
    3. Seeing What Makes a YouTube Channel Unique
    4. Managing Channels for Fun and/or Profit
    5. Chapter 2: The Basics of YouTube
    6. What You’ll Find on YouTube
    7. Working with a YouTube Account
    8. Logging On to Your YouTube Account
    9. Creating a YouTube Channel
    10. Verifying Your YouTube Channel
    11. Setting Up a Custom Channel URL
    12. Joining the YouTube Partner Program
    13. Chapter 3: Building Your Channel from the Ground Up
    14. Navigating Your Channel
    15. Customizing and Branding Your Channel
    16. Managing Uploads
  4. Part 2: Making a Great YouTube Video
    1. Chapter 4: What Makes a Good Video a Good Video?
    2. Picking the Right Camera for Your Needs
    3. Knowing What Makes a Good Video
    4. Mastering the Genres in Your YouTube Videos
    5. Viral Videos versus Evergreen Content
    6. Chapter 5: Making Plans Both Large and Small
    7. Establishing Your Channel’s Mission
    8. Understanding Your Target Audience
    9. Defining Desired Actions
    10. Planning an Outstanding YouTube Channel
    11. Crafting a Content Strategy
    12. Programming for Success
    13. Planning Never Ends
    14. Chapter 6: Acquiring the Tools of the Trade
    15. Checking Out Your Camera Options
    16. Stabilizing the Shot
    17. Seeing Your Way with Light
    18. Capturing Sound
    19. Chapter 7: Putting It All Together to Capture Some Video
    20. Setting Up for a Shoot
    21. Shooting a Great-Looking Video
    22. Working with Voice
    23. Chapter 8: Fixing It in Post: The Edit
    24. Picking the Right Software Package
    25. Knowing Where to Get Started with Editing
    26. Editing Your Video
    27. Polishing Your Video
    28. Adding Music to Your Video
    29. Incorporating Voiceover and Sound Effects
    30. Exporting the Final Version
    31. Chapter 9: Preparing for Upload Day
    32. Preparing Your Channel for Uploads
    33. Tending to Video SEO Matters
    34. Uploading Your Video
    35. Publishing and Unpublishing Videos
  5. Part 3: Growing and Knowing Your Audience
    1. Chapter 10: Building Your Audience
    2. Developing a Community
    3. Understanding Subscribers and Their Value
    4. Managing Comments
    5. Configuring Community Settings
    6. Getting Viewers to Engage
    7. Capturing the Captioning Opportunity
    8. Producing Live Events
    9. Chapter 11: Knowing Your Audience
    10. Getting Started with YouTube Analytics
    11. Learning about Video Views
    12. Understanding Your Audience
    13. Optimizing Discoverability
    14. Making Sure Your Audience Is Engaged
    15. Imagining the Future of YouTube Analytics
  6. Part 4: YouTube Channels Are Serious Business
    1. Chapter 12: How and Why Businesses Use YouTube
    2. Understanding Video and Business
    3. Understanding Your YouTube Business Components
    4. Integrating YouTube with Other Campaigns
    5. Chapter 13: Expanding Your Audience with Google Ads
    6. Understanding YouTube Advertising
    7. Planning for Advertising
    8. Determining Your Ad Targets
    9. Navigating Google Ads
    10. Setting Up a YouTube Ad Campaign
    11. Creating a YouTube Ad
    12. Measuring Clicks and Results
    13. Optimizing Your Campaign
    14. Chapter 14: YouTube Monetization: How to Earn Money on YouTube
    15. Partnering with YouTube
    16. From Ads to AdSense
    17. Strikes
  7. Part 5: The Part of Tens
    1. Chapter 15: Ten Key Steps to Improving YouTube Search Results
    2. Updating Video Metadata
    3. Managing Video Titles
    4. Understanding Working Titles
    5. Optimizing Thumbnails for Viewer Session Time
    6. Managing Video Descriptions
    7. Adding Closed Captioning
    8. Handling Tags
    9. Refreshing Metadata
    10. Understanding Channel SEO
    11. Avoiding Misleading Metadata
    12. Chapter 16: Ten Things to Know About Copyright
    13. Remember Who Owns the Copyright
    14. Attribution Does Not Absolve a Copyright Violation
    15. Know the Consequences
    16. The Profit Motive Is Irrelevant
    17. Get Permission for Using Copyrighted Material
    18. Fair Use Is Complicated
    19. Don’t Let Copyright Issues on YouTube Lead to a Strikeout
    20. Wipe the Slate Clean
    21. YouTube’s Algorithms Are Good at Finding Copyright Infringements
    22. Copyright Is (Almost) Forever
  8. Index
  9. About the Author
  10. Advertisement Page
  11. Connect with Dummies
  12. End User License Agreement
13.59.82.167