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Book Description

There is no better communications and brand coach in the industry than Tamara Jacobs! Tamara elevated the communication skills of our entire department and enabled the team to establish a powerful and respected new brand image. The ultimate compliment was having other department heads asking “How did you transform your team? followed by similar training programs for the other departments.”

Table of Contents

  1. Cover
  2. Title Page
  3. Copyright Page
  4. Dedication
  5. Contents
  6. Preface FAQs: For Anyone in Doubt
  7. Introduction: Make Every Day Independence Day
  8. Part I: The Reason to Believe (Recognized)
    1. Chapter 1: Success Is a Planned Event!®
    2. Chapter 2: Don’t Honk the Wrong Horn!® Being True to Your Brand
    3. Chapter 3: Cinderella Had a Fairy Godmother: You Don’t!
    4. Chapter 4: Apology Not Accepted
    5. Chapter 5: Say What You Mean: Not What You Think They Want to Hear
    6. Chapter 6: Sharing Is for Sissies: Directing Desired Outcomes
  9. Part II: Reinvention Tension (Rewarded)
    1. Chapter 7: Vent With a Purpose
    2. Chapter 8: Assertive, Not Aggressive: Nobody Likes a Bitch
    3. Chapter 9: What Goes Around, Comes Around
    4. Chapter 10: Don’t Be Invisible: You Never Get More Than You Ask For
  10. Part III: Edge the Ledge (Promoted)
    1. Chapter 11: Right Ladder, Wrong Wall
    2. Chapter 12: The Essence of I.C.E.D.®
    3. Chapter 13: Advancing in the 21st Century: “Who and How” in the “New and Now”
    4. Chapter 14: It’s Showtime!
  11. Epilogue: Clearing the Way
  12. Notes
  13. Bibliography
  14. Index
  15. About the Author
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