Book Description
The Easy, Complete, Step-by-Step Guide to Marketing Your iPhone/iPad Apps!
There are huge profits to be made in selling iPhone and iPad apps! But with more than 180,000 + apps now available, just getting your app into the App Store is no longer enough. You need to market it effectively. Don’t know much about marketing? Don’t worry: This book gives you all the tools you’ll need. Top iPhone and iPad apps marketing consultant Jeffrey Hughes walks you through building a winning marketing plan, positioning highly competitive apps, choosing your message, building buzz, and connecting with people who’ll actually buy your app. With plenty of examples and screen shots, this book makes iPhone and iPad apps marketing easy!
You’ll Learn How To
Identify your app’s unique value, target audience, and total message
Understand the App Store’s dynamics and choose the right strategy to cut through clutter
Set the right price for your app
Get App Store and third-party reviewers to recommend your apps
Write effective press releases for your apps and time your publicity for maximum effectiveness
Blog about your app and get the attention of influential bloggers
Use Facebook, Twitter, and other social media to generate word-of-mouth buzz
Use promotions and cross-marketing, just like professional marketers do
Build an audience that will buy your next app, too!
Table of Contents
- Title Page
- Copyright Page
- Dedication
- Contents at a Glance
- Table of Contents
- About the Author
- Acknowledgments
- We Want to Hear from You!
- Reader Services
- Introduction
- Part I. Your Marketing Message
- Part II. Delivering Your Message
- Part III. Pricing Your iPhone/iPad App
- Part IV. Implement a Marketing Plan/Launch Your App
- Index