Cover image for Global Business Strategy, 2nd Edition

Global Business Strategy, 2nd Edition

Release Date: 2021/05/01
ISBN: 9781637420430
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Global Business Strategy looks at the opportunities and risks associated with staking out a global competitive presence and introduces the fundamentals of global strategic thinking.

The authors demonstrate how a company should change and adapt its domestic business model to achieve a competitive advantage as it expands globally.

Our framework includes a company’s business model, the strategic decisions a company needs to make as it globalizes its operations, and globalization strategies for creating a competitive advantage. A business model has four principal dimensions: market participation, the value proposition, the supply chain infrastructure, and its management model.

Table of Contents

  1. Cover
  2. Half-Title Page
  3. Title Page
  4. Copyright
  5. Description
  6. Contents
  7. Preface
  8. Acknowledgments
  9. Part I The Global Competitive Environment
    1. Chapter 1 The Globalization of Markets and Competition
    2. Chapter 2 The Globalization of Companies and Competitive Advantage
    3. Chapter 3 The Globalization of Opportunity and Risk
    4. Chapter 4 The Globalization of Corporate Social Responsibility
  10. Part II Global Strategy Development
    1. Chapter 5 Assessing a Company’s Resource Base and Capabilities for Going Global
    2. Chapter 6 Global Strategy Formulation
    3. Chapter 7 Target Market Selection and Entry Strategies
  11. Part III Global Strategic Management
    1. Chapter 8 Globalizing the Value Proposition
    2. Chapter 9 Global Positioning and Branding
    3. Chapter 10 Globalizing the Value Creation Infrastructure
    4. Chapter 11 Globalizing the Management Model
  12. Notes
  13. References
  14. About the Authors
  15. Index
  16. Backcover
18.190.217.134