Book Description

Set your company up for long-term success.

Every company needs a strategy. A focused strategy aligns decision making throughout the organization and helps establish a competitive edge in the marketplace. But with so many options to consider, how do you define a unique strategy that will ensure growth?

Whether you're starting a business from scratch or leading an existing company facing new threats, this book offers the direction you need. The HBR Guide to Setting Your Strategy provides practical tips and advice that break down the process of crafting strategy so you can identify the areas your company should build on to help it thrive long into the future.

You'll learn to:

  • Understand what strategy is—and what it isn't
  • Define where you'll play and how you'll win
  • Conduct more-effective strategic discussions with your team
  • Test your strategy before you implement it
  • Communicate your strategy to key stakeholders
  • Ensure your strategy is flexible and adaptable

Arm yourself with the advice you need to succeed on the job, with the most trusted brand in business. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.

Table of Contents

  1. Cover
  2. Series Page
  3. Title Page
  4. Copyright
  5. What You’ll Learn
  6. Contents
  7. Introduction: Get the Strategy You Need—Now
  8. Section One: What Is Strategy?
    1. 1. Defining Strategy, Implementation, and Execution
    2. 2. Five Myths About Strategy
    3. 3. Your Strategic Plans Probably Aren’t Strategic, or Even Plans
  9. Section Two: Lay the Foundation
    1. 4. Your Strategy Needs a Strategy
    2. 5. The Different Approaches Firms Use to Set Strategy
    3. 6. Six Tips for Running Offsites That Aren’t a Waste of Time
    4. 7. Stakeholders First, Strategy Second
  10. Section Three: Develop Your Strategy
    1. 8. Strategy Needs Creativity
    2. 9. Five Questions to Build a Strategy
    3. 10. Four Types of Competition That CanThreaten Your Company
    4. 11. How to Do Strategic Planning Like a Futurist
    5. 12. Ecosystem Businesses Are Changing the Rules of Strategy
    6. 13. Put Purpose at the Core of Your Strategy
  11. Section Four: Test Your Strategic Choices
    1. 14. Four Ways to Pressure-Test Your Strategy
    2. 15. Which Strategy “Comfort Traps”Are You Falling Into?
    3. 16. Identify the New Capabilities You Need
    4. 17. A Simple Way to Test Your Company’s Strategic Alignment
  12. Section Five: Communicate Your Strategy
    1. 18. Leading Change and Strategic Transitions
    2. 19. Explain Your New Strategy by Emphasizing What It Isn’t
    3. 20. Discussing Strategy Across Cultures
  13. Section Six: Execute the Strategy and Learn from It
    1. 21. Your Strategy Should Be a Hypothesis You Constantly Adjust
    2. 22. Your Strategy Has to Be Flexible—but So Does Your Execution
    3. 23. Stop Letting Quarterly Numbers Dictate Your Strategy
    4. 24. Strategy Is All About Practice
  14. Index