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This book is perfect for everyone involved in sales who wants to be a better and more persuasive communicator. It is a practical guide that explain what motivates customers, how to identify the best things to talk about, how to control every pitch, and how to persuade customers to buy from you.

Table of Contents

  1. Cover
  2. Half-Title Page
  3. Title Page
  4. Copyright
  5. Description
  6. Contents
  7. Review Quotes
  8. Preface
  9. Chapter 1 Why Persuasion Is at the Heart of Pitching
  10. Chapter 2 Step 1—Communication Objective
  11. Chapter 3 Step 2—Meeting Goal
  12. Chapter 4 Step 3—Story Plan
  13. Chapter 5 Case Studies
  14. Chapter 6 Step 4—Content
  15. Chapter 7 Step 5—Style and Language
  16. Chapter 8 Step 6—Pitch and Presentation
  17. Chapter 9 How to Use the Six-Step Process
  18. About the Author
  19. Index
  20. Backcover