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Book Description


THE ALL-IN-ONE GUIDE TO GROWING YOUR ONLINE BUSINESS.
 
Christer Holloman, the bestselling author and The Guardian technology expert, has lined up the leaders behind some of the most successful online retailers, and those that advise them, to reveal their best kept secrets on how to grow your online retail business.
 
• Discover how to grow your online business for short, medium and long term growth
• Find out how to acquire, retain and understand your customers
• Use cost-effective sales, marketing and social media to build revenue and profile
• Understand how to shape the customer journey and convert browsers into buyers
• Ensure technology works for you by using the right platforms and software
 
Visit www.sell-online.co for free extra material such as top tips, downloadable case studies, and video interviews with the leaders featured in the book and more.
 
Make sure your online presence is searchable, usable, buyable and profitable with How to Sell Online.

Table of Contents

  1. Cover
  2. Title page
  3. Contents
  4. Dedication
  5. About the author
  6. Acknowledgements
  7. Foreword
  8. Part A: Retail truths
    1. 1 Some things never change
    2. 2 Getting technology to work for you
  9. Part B: Attracting more customers
    1. 3 Understanding your demographics
    2. 4 Starting to use social media and PR
  10. Part C: Selling more
    1. 5 Presenting products and services online
    2. 6 The checkout journey
  11. Part D: Surprising customer service
    1. 7 Make your brand your customers
    2. 8 Deep dive: global payment alternatives
  12. Part E: Key opportunities in the coming year
    1. 9 Expert commentary: expanding internationally
    2. 10 Inventory management
    3. 11 Delivery delight
    4. 12 Beefing up security
  13. What did you think of this book?
  14. Index
  15. Advertisements
  16. Imprint
3.137.180.32