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Practical, specific advice and strategies to help women develop an entrepreneurial mindset

Entrepreneurship has always skewed male—from availability of funding to how-to books that assume a primarily male audience. And yet, 36% of all small business or franchise owners are women, and there are 13 million female-owned businesses contributing to more than $1.8 trillion in revenue. Now, with a fast-changing economy making traditional employment unsteady, there’s never been a better time for becoming a “fempreneur.”

In Launch Your Inner Entrepreneur, Charlene Walters provides the tools you need to successfully launch and grow your side hustle, start up, or small business. As a mentor on Entrepreneur magazine’s “Ask an Expert” forum and developer of a digital entrepreneurship MBA program, Walters knows what you’re facing—and can help you avoid common mistakes, find your niche, build up your personal brand and reach your entrepreneurial goals.

You’ll find the practical, real-world advice necessary to create the opportunities you want by embracing ten Mindset Shifts, including:

  • Embracing an Entrepreneurial Attitude
  • Cultivating Financial Confidence
  • Branding and Building Presence
  • Leveraging Social Media Options
  • Leading Your Startup
  • Going into Growth Mode
  • Rebooting, Repeating, and Avoiding Burnout Along the Way
Packed with smart tips and hard-won wisdom, Launch Your Inner Entrepreneur concludes with a special bonus section, the Fempreneur Action Plan—which includes a business concept and planning worksheet, visual brand style guide, resilience and setback survival exercise, and more—to help you put the Mindset Shifts into action, now.

Table of Contents

  1. Cover
  2. Title Page
  3. Copyright Page
  4. Dedication
  5. Contents
  6. Mindset Shift 1 TAKE ACTION
    1. Why Now?
    2. It Starts in Your Mind
    3. Taking Action
    4. Getting Ready to Flip the Switch
    5. Starting as a Side Hustle
    6. Finding Your Niche
    7. Learning About Your Target Market
    8. Prepping for Product Development
    9. Creating Your Business Plan
    10. Finding a Mentor
    11. Funding Your Venture
    12. Trying a Pitch Competition
    13. Developing Your Skills
    14. Getting the Word Out
    15. Cultivating a Selling Mindset
    16. Making Other Attitude Adjustments
    17. Final Thoughts
  7. Mindset Shift 2 EMBRACING AN ENTREPRENEURIAL ATTITUDE
    1. Paying Your Dues and Making Strategic Moves
    2. Determining Your Why
    3. Getting Your Game On
    4. Tapping into Passion and Grit
    5. Embracing Risk Taking
    6. Dealing with Haters
    7. Closing the Confidence Gap
    8. Developing Persistence
    9. Believing in Yourself
    10. Increasing Patience
    11. Finding the Silver Lining
    12. Getting Unstuck
    13. Overcoming Impostor Syndrome
    14. Fighting Self-Sabotage
    15. Final Thoughts
  8. Mindset Shift 3 CULTIVATING FINANCIAL CONFIDENCE
    1. Understanding Your Psychological Influences
    2. Mastering Your Psychological Influences
    3. Examining Your Current Finances
    4. Budgeting and Cutting Costs
    5. Bootstrapping
    6. Addressing Personal Finances
    7. Negotiation and Raising Capital
    8. Final Thoughts
  9. Mindset Shift 4 ORGANIZING YOUR TIME
    1. Setting Goals
    2. Improving Your Time Management
    3. Maintaining Your Self-Care and Work-Life Balance
    4. You Can Balance
    5. Final Thoughts
  10. Mindset Shift 5 BRANDING AND BUILDING PRESENCE
    1. Personal Branding
    2. Networking
    3. Building Visibility
    4. Final Thoughts
  11. Mindset Shift 6 GETTING SOCIAL BY MASTERING SOCIAL MEDIA BASICS
    1. Consistency and Quality
    2. Social Branding Trends
    3. Monitoring Social Media Churn
    4. Final Thoughts
  12. Mindset Shift 7 STAYING SOCIAL BY LEVERAGING SOCIAL MEDIA OPTIONS
    1. Instagram
    2. Twitter
    3. LinkedIn
    4. Facebook
    5. More Social Media Options: TikTok, Snapchat, Pinterest, and YouTube
    6. Final Thoughts
  13. Mindset Shift 8 LEADING YOUR STARTUP
    1. Developing Leadership Skills
    2. Being Flexible with Your Team
    3. Managing Remote Teams
    4. Expressing Gratitude to Employees
    5. Leading with Empathy
    6. Final Thoughts
  14. Mindset Shift 9 GOING INTO GROWTH MODE
    1. Developing Resilience
    2. Reinventing and Rebranding Your Business
    3. Being Innovative
    4. Boosting Your Creative Thinking
    5. Final Thoughts
  15. Mindset Shift 10 REBOOTING, REPEATING, AND AVOIDING BURNOUT ALONG THE WAY
    1. Preventing Burnout
    2. Engaging in Continuous Learning
    3. Knowing What to Avoid
    4. Final Thoughts
  16. A Letter from Me to You
  17. Fempreneur Action Plan
    1. Business Concept and Planning Worksheet (Mindset Shift 1)
    2. Fempreneur Action Plan: Attitude Enhancement Exercise (Mindset Shift 2)
    3. Fempreneur Action Plan: Money Mindset Plan and Budget (Mindset Shift 3)
    4. Fempreneur Action Plan: Work-Life Balance and Time-Management Goal Setting (Mindset Shift 4)
    5. Fempreneur Action Plan: Branding and Presence-Building Plan (Mindset Shift 5)
    6. Fempreneur Action Plan: Visual Brand Style Guide (Mindset Shift 6)
    7. Fempreneur Action Plan: Social Media Strategy Worksheet (Mindset Shift 7)
    8. Fempreneur Action Plan: Leadership and Skills-Building Exercise (Mindset Shift 8)
    9. Fempreneur Action Plan: Resilience and Setback Survival Exercise (Mindset Shift 9)
    10. Fempreneur Action Plan: Entrepreneurial Plan for Rebooting and Growth (Mindset Shift 10)
  18. Acknowledgments
  19. Notes
  20. Index
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