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Book Description

A book for a different breed of business leader, one who looks beyond the moment to create a life of significance.

Most of us are familiar with the traditional way of looking at legacy—something preserved in the past. Traditional legacy is all around us, evidenced by the steady churn of autobiographies, bequests, commemorations, and dedications we are forever leaving in our collective cultural wake. This is not the legacy you will find in this book.

Legacy in the Making celebrates an active, dynamic form of “modern legacy,” seen through the eyes of a select group of extraordinary men and women who are pursuing their enduring ambitions in the age of now. More than caretakers of the past, these modern legacy builders are also the authors of a vital today and tomorrow. Rather than leaving their legacies behind them, they are looking ahead to harness their long-term ambitions and inspire others to help carry them forward. These are not static, traditional legacies. These are legacies in the making.

Table of Contents

  1. Cover
  2. Title Page
  3. Copyright Page
  4. Dedication
  5. Contents
  6. Foreword
  7. Introduction : The End of Legacy as We Know It
  8. 01 Take Leadership Personally
    1. Contribution Before Extraction
    2. Opportunities Out of Obstacles
    3. Lead, Don’t Manage
  9. 02 Behave Your Beliefs
    1. Your Culture Is Your Product
    2. Deeds, Not Words
    3. Empower Your Believers
  10. 03 Let Outsiders In
    1. Effect Change
    2. Share Your Secrets
    3. Enroll Consumers as Coauthors
  11. 04 Invent Your Own Game
    1. Don’t Be the Best—Be the Only One
    2. Define Your Category (Don’t Let It Define You)
    3. Ask Deeper Questions
  12. 05 Never Stop Making Legacy
    1. Don’t Just Have a Plan, Stick with It
    2. Let the Past Inform the Present
    3. Transcend Generations
  13. Conclusion : The Beginning of Your Legacy in the Making
  14. Acknowledgments
  15. Endnotes
  16. Index
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