Cover image for Presenting to Win: The Art of Telling Your Story and Designing Your Slides, 3rd Edition

Presenting to Win: The Art of Telling Your Story and Designing Your Slides, 3rd Edition

Author Jerry Weissman
Release Date: 2021/10/01
ISBN: 9780136933281
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In this fully updated edition of his classic Presenting to Win, the world's #1 presentation consultant helps you connect with even the toughest, most high-level audiences and move them to action. Jerry Weissman shows in-person and online presenters of all kinds how to tell compelling stories that focus on exactly whats in it for their listeners.

Drawing on brand-new case studies, Weissman shows how to identify your key goals and messages before you even open your presentation software; stay focused on what your listeners really care about; and capture your audiences in the first crucial 90 seconds, even if you cant see them. From bullets and graphics to the effective, sparing use of special effects, Weissman covers all the practical mechanics of effective presentation.

This guides easy, step-by-step approach has been proven with billions of dollars on the line, in hundreds of IPO road shows before the world's most jaded investors. Theyll work for you, too!

Table of Contents

  1. Cover Page
  2. About This eBook
  3. Halftitle Page
  4. Title Page
  5. Copyright Page
  6. Dedication Page
  7. Case Studies
  8. Figure Credits
  9. Contents
  10. Register Your Book
  11. Foreword: Past Is Prologue
    1. Once Upon a Time…
    2. The High-Stakes Presentation
    3. The Medium Is the Massage
  12. Preface to the Third Edition: The Primacy of the Story
    1. A Trip to India
    2. The Perpetual Source
    3. The Third Edition
  13. Introduction: Show and Tell
    1. The Twofer
    2. The Primacy of the Story
    3. Presenter Focus
    4. Book Conventions
  14. Chapter One: Persuasion
    1. Selling
    2. The Five Cardinal Sins of Stories
    3. Point A to Point BSM
  15. Chapter Two: The Power of “You”
    1. Point of View
    2. Audience Advocacy
    3. What’s In It For You
    4. Quantify the “You”
    5. The “You” Rule
  16. Chapter Three: The Art of Telling Your Story
    1. Creativity
    2. Thinking, Fast and Slow
    3. FrameForm: Establish the Context
    4. Brainstorming: Capture Your Ideas
    5. Distillation: Define Your Key Ideas
  17. Chapter Four: The Story Arc
    1. A Legacy of Sequence
    2. Inductive Logic: The Why?/Why Not? Rationale
    3. Inductive and Deductive Logic
  18. Chapter Five: The 12 Flow Structures
    1. Logic
    2. Deductive Logic: The 12 Flow Structures
    3. Choosing a Flow Structure
  19. Chapter Six: No Second Chance …for a First Impression
    1. First Impressions Last
    2. Seven Opening Gambits
    3. Beyond the Opening Gambit
    4. Opening Gambit Summary
  20. Chapter Seven: Beginning, Middle, and End
    1. The Same Old Story
    2. Tell ’em What You’re Gonna Tell ’em
    3. Tell ’em
    4. Tell ’em What You’ve Told ’em
    5. Verbalization
    6. Timing
    7. Spaced Learning
  21. Chapter Eight: Finishing Touches: Internal Linkages
    1. Bricks and Mortar
    2. Internal Linkages
  22. Chapter Nine: Finishing Touches: External Linkages
    1. The Power of Customization
    2. The Illusion of the First Time
    3. External Linkages
    4. Customization in Action
    5. Preparing for Customization
    6. Language
    7. The Ten Steps of Story Development
    8. The Four Key Questions
  23. Chapter Ten: Design Your Slides as a Science
    1. Seeing Is Believing
    2. The Twofer Redux
    3. The True Role of Slides
    4. The Presenter Focus Model
    5. Less Is More
    6. Nurture and Nature
    7. Minimize Eye Sweeps
    8. The Suasive Meta Design Techniques
    9. Graphic Design Elements
  24. Chapter Eleven: Design Your Text as Headlines
    1. Headlines
    2. Bullets Versus Sentences
    3. Text Problems and Solutions
    4. Visual Style
  25. Chapter Twelve: Design Your Numbers as Visuals
    1. The Vital Importance of Numbers
    2. The Quest for Imagery
    3. Design Techniques for Numbers
    4. The Left-to-Right Dynamic
  26. Chapter Thirteen: Visual Storytelling
    1. Show Versus Tell
    2. Continuity
    3. The Storyboard Development Process
  27. Chapter Fourteen: Five Graphic Continuity Techniques
    1. The Primacy of Pictures
    2. Five Graphic Continuity Techniques
    3. Presenter Focus Revisited
  28. Chapter Fifteen: Animate Your Graphics
    1. Pictures in Motion
    2. Cinema Techniques
    3. Slideshow Animation
    4. Animation and Audience Advocacy
    5. Nurture and Nature in Animation
    6. Animation: Metaview
    7. Animation: Nuts and Bolts
    8. Animation and the Presenter
  29. Chapter Sixteen: The Virtual Presentation
    1. “Now Joining the Meeting…”
    2. Seven Challenges
  30. Coda: Ending with the Beginning
    1. The Primacy of the Story
    2. The Suasive Three-Step Narration
    3. Disruptive but Better
    4. Every Audience, Every Time
  31. Endnotes
    1. Foreword
    2. Preface to the Third Edition
    3. Introduction
    4. Chapter 1
    5. Chapter 2
    6. Chapter 3
    7. Chapter 4
    8. Chapter 5
    9. Chapter 6
    10. Chapter 7
    11. Chapter 8
    12. Chapter 9
    13. Chapter 10
    14. Chapter 11
    15. Chapter 12
    16. Chapter 13
    17. Chapter 14
    18. Chapter 15
    19. Chapter 16
    20. Coda
  32. Appendix A: Video Links
  33. Acknowledgments
  34. About the Author
  35. Index
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