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Explore a new and effective method for seizing opportunity in the face of uncertainty

In Provoke: How Leaders Shape the Future by Overcoming Fatal Human Flaws, renowned strategy consultants and best-selling authors Geoff Tuff and Steven Goldbach deliver an insightful exploration of how people tend to act tentatively in the face of uncertainty and provide the tools we need to do things differently.

Tuff and Goldbach offer up a compelling argument for the proposition that taking a "wait and see" approach is the exact opposite of what helps visionary leaders change the world. Drawing on principles from business and behavioral economics, the book shows readers from all walks of life how to provoke action as a mechanism to advance.

In this book you’ll discover:

  • An overview of the assortment of cognitive biases which tend to restrain and distort leadership decision making in the face of uncertainty
  • How to recognize the 'phase change' that occurs when an uncertainty resolves from being a question of "if" to being a matter of "when"
  • Five different models of provocation which can be used alone or in combination to anticipate, drive through and exit that phase change in a way that creates the future you desire
  • How true "provocateurs" shake the foundations of their industries, firms, sectors, and governments by overcoming their need for certainty before action

Perfect for leaders or aspiring leaders in all walks of life where uncertainty abounds—which is to say, almost everywhere —Provoke will become your go-to guide to overcoming those natural human instincts that keep us frozen in place and prevent us from seizing our opportunities.

Table of Contents

  1. COVER
  2. TITLE PAGE
  3. COPYRIGHT
  4. DEDICATION
  5. INTRODUCTION
  6. PART I: PREDICTABLE PATTERNS
    1. CHAPTER 1: Patterns from the Past
    2. MISS THE TREND
    3. DENY THE TREND
    4. (OVER)ANALYZE THE TREND
    5. RESPOND MEEKLY TO THE TREND
    6. THE SOLUTION IS TO PROVOKE
    7. NOTES
    8. CHAPTER 2: On the Importance of “If” versus “When”
    9. NOTES
    10. CHAPTER 3: Personal Patterns
    11. NOTES
    12. CHAPTER 4: Expanding Peripheral Vision
    13. EMBRACE DIVERSITY
    14. NOTES
  7. PART II: PRINCIPLES OF PROVOCATION
    1. CHAPTER 5: Birth of a Provocation
    2. RESPECT THE PAST, BUT HOLD IT LIGHTLY
    3. PROVOKE THE FUTURE
    4. KNOWING HERE FROM THERE
    5. THE PROVOKE QUINTET
    6. SUMMING UP
    7. NOTES
    8. CHAPTER 6: Envision: Seeing the Future
    9. THE FUNDAMENTALS OF ENVISION
    10. ENVISIONING THE FUTURE OF ENERGY
    11. NOTES
    12. CHAPTER 7: Position: Preparing for the Change
    13. BETTING ON THE BUSINESS MODEL
    14. USING A BEACHHEAD POSITION
    15. UNTANGLING MULTIPLE VECTORS OF UNCERTAINTY
    16. NOTES
    17. CHAPTER 8: Drive and Adapt: Taking Control
    18. DRIVE
    19. ADAPT
    20. NOTES
    21. CHAPTER 9: Activate: Harnessing Your Ecosystem
    22. A WORD ON ECOSYSTEMS
    23. YOU ARE ALREADY PART OF AN ECOSYSTEM
    24. MOZILLA AND THE CROWD AS ECOSYSTEM
    25. ACCELERATING CHANGE
    26. NOTES
  8. PART III: PROFILES OF PROVOCATEURS
    1. CHAPTER 10: Deborah Bial
    2. NOTE
    3. CHAPTER 11: Ryan Gravel
    4. NOTES
    5. CHAPTER 12: Valerie Irick Rainford
    6. NOTE
  9. CONCLUSION: MINIMALLY VIABLE THOUGHTS
    1. ON THE IMPORTANCE OF FUN
    2. LOOKING AT DATA WITHOUT CONTEXT
    3. ON THE VALUE OF RECOGNIZING RECURSION
    4. CEO AS THE LEAD SYSTEM DESIGNER
  10. ACKNOWLEDGMENTS
  11. ABOUT THE AUTHORS
  12. INDEX
  13. END USER LICENSE AGREEMENT
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