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Re-presentation Policies of the Fashion Industry

Release Date: 2020/11/01
ISBN: 9781786305916
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The book studies the way the luxurious fashion develops re-presentational politics by reinvesting symbolic fields such as art and culture, religion and the sacred as well as politics, in other words fields that represent a certain common pattern of life and a common interest. I develop a semiotic approach of the way art exhibitions, print and audiovisual advertising, publishing and distribution politics as well as special ready to wear collaborations with arts such as Jeff Koons reveal the fashion industry's gesture of pretending being a non-commercial structure especially in order to cover up its industrialisation and banalization process

Table of Contents

  1. Cover
  2. Title Page
  3. Copyright Page
  4. Introduction
    1. I.1. Merchant discourse transformations
    2. I.2. The spectacular potential of the fashion industry
    3. I.3. From representation to re-presentation policies
    4. I.4. Counterfeits and beliefs
    5. I.5. Re-presentation policies as a response to the metamorphosis of the luxury fashion industry
    6. I.6. The power of the fashion industry’s re-presentational apparatus
    7. I.7. Fashion and communication
    8. I.8. Theory, method, corpus and situations
    9. I.9. Staging of the work
  5. Part 1: Re-presentations and Artifices
    1. Introduction to Part 1
    2. 1 Re-presentation as a Form of Artistic and Cultural Legitimization
    3. 1.1. The work of art and its reproducibility at the service of the fashion industry
    4. 1.2. Book publishing at the service of the fashion brand’s cultural value
    5. 1.3. The popularity of fashion accessories
    6. 1.4. The exhibited advertising poster
    7. 1.5. The advertising poster as a testimonial discourse
    8. 2 Investing Symbolically in the Museum, Transforming the Store: Re-presentation as an Iterative Event
    9. 2.1. From the boutique to heritage enhancement sites
    10. 2.2. The museum exhibition: a communicational pretext
    11. 2.3. Distribution of marketable goods and contemporary art: the full and the void
  6. Part 2: Re-presentations and Forms of Life: The Religious and the Political
    1. Introduction to Part 2
    2. 3 Re-presentation as a Cult Form
    3. 3.1. Biblical stories and media advertising: fashion and (divine) grace
    4. 3.2. Biblical stories and media advertising: fashion and adoration
    5. 3.3. From places dedicated to Christian worship to places dedicated to fashion worship
    6. 4 Re-presentation as a Rewriting of Politics
    7. 4.1. The pretension of politics and its market value
    8. 4.2. From text to (pre-)text: (political) mediations in the fashion industry
    9. 4.3. Removal of the pre-text, and celebration of the pretext
  7. Part 3: The Power of the Fashion Industry’s Re-presentational Apparatus
    1. Introduction to Part 3
    2. 5 The Industrialization of Creativity
    3. 5.1. From the aristocratic model to the market model: the industrialization of luxury fashion
    4. 5.2. Managerial creativity as a panoply3
    5. 5.3. Physical space, media space and symbolic space
    6. 6 Reinvesting, Diverting, Reformulating and Entertaining: The Leisure-form of the Fashion Industry
    7. 6.1. Reinvestments and reintroductions: from appropriation to subversion
    8. 6.2. Diversions
    9. 6.3. Political power of the fashion industry’s re-presentation apparatus
    10. Conclusion
    11. C.1. Unification: trivialization and industrialization of representation
    12. C.2. Unification: a panoptic reflex apparatus
    13. C.3. Unification: the apparatus as a reflection of the industrialization of luxury fashion
  8. References
  9. Index
  10. Other titles from ISTE in Science, Society and New Technologies
  11. End User License Agreement
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