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A Wall Street Journal Bestseller

Discover how to overcome anything, bootstrap, and go from initial concept to Series A funding with this firsthand look at entrepreneurship 

Resilient delivers an invaluable collection of private journal entries mapping out a path from bootstrapping a multi-million dollar business to raising millions in Series A funding for another. Entrepreneur and Resilia CEO Sevetri Wilson describes her journey from self-funding to venture capital success. Written for ambitious and aspiring entrepreneurs like herself, Wilson covers a wide variety of topics about the entrepreneurial journey:  

  • How to go from idea to product 
  • The correct way to dive into the hiring process 
  • Preparing to raise money 
  • Building a tech company as a non-technical founder 
  • How to select the right accelerators, programs, and pitch competitions 
  • Creating wealth while building a business 

The author also shares her “Simple Agreement for Future Equity” (SAFE) agreement and first pitch deck. Perfect for entrepreneurs, startup enthusiasts, and founders, Resilient belongs on the bookshelves of anyone interested in the process of bootstrapping and/or raising capital to grow a business in any sector. 

Table of Contents

  1. Cover
  2. Title Page
  3. Copyright
  4. Dedication
  5. Introduction
  6. 1 Coming From Where I'm From
    1. Triple Threat
  7. 2 The Difference
    1. Focus
  8. 3 Bootstrapping versus Raising Capital
    1. Professional Services to Startup
    2. On the Bootstrapping Process
    3. Repeatable and Predictable Revenue, Regardless
    4. Money Can't Be the Only Motivation
  9. 4 Idea to Product: Building a Startup
    1. Starting With Funding
    2. Starting Without Funding
    3. What Not to Do When Starting a Company
    4. You'll Never Get Going Unless …
  10. 5 Building a Team
    1. Hiring and Finding Freelancers and Others
    2. Out of the Gate
    3. Contingency versus Retained Recruiters
    4. Get Out of the Way
  11. 6 I Hear You, But I Need Capital
    1. Financing Terminology
    2. Preparing to Raise
    3. What Legal Documents Should I Use?
  12. 7 Raising a Pre-Seed $400,000
    1. Pre-Seed, Better Known as a Friends-and-Family Round
    2. The Pitch
  13. 8 Accelerators and Pitch Competitions? Bang or Bust
  14. 9 Raising My Seed Round
  15. 10 Product Market Fit
    1. Sales: Remember Predictable, Repeatable Revenue?
  16. 11 Raising a Series A
  17. 12 Holy Crap—A Pandemic!
    1. Prioritizing Mental Well-Being
  18. 13 The Murder of George Floyd, Breonna Taylor, and BLM
    1. The Talk I Had With My Team
    2. The Role of Philanthropy in Creating Equity
    3. Systemic Issues Facing Black-Led Technology Companies
  19. 14 My Hopes, and Losing an Icon
    1. The Role Technology Plays
    2. On Building Generational Wealth
  20. Appendix
  21. Glossary
  22. Rate Sheet
    1. Resilia's Investor Deck
  23. Online Resources
  24. About the Author
  25. Index
  26. End User License Agreement
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