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Not a data expert? Here’s an engaging and entertaining guide to interpreting and drawing insights from any chart, graph, or other data visualization you’ll encounter.

You’re a business professional, not a data scientist. How do you make heads or tails of the data visualizations that come across your desk—let alone make critical business decisions based on the information they’re designed to convey?

In The Big Picture, top data visualization consultant Steve Wexler provides the tools for developing the graphical literacy you need to understand the data visualizations that are flooding your inbox—and put that data to use. Packed with the best four-color examples created in Excel, Tableau, Power BI, and Qlik, among others, this one-stop resource empowers you to extract the most important information from data visualizations quickly and accurately, act on key insights, solve problems, and make the right decisions for your organization every time.

Table of Contents

  1. Cover
  2. Title Page
  3. Copyright Page
  4. Dedication
  5. Contents
  6. INTRODUCTION
  7. CHAPTER 1 WHY NUMBERS ARE NOT ENOUGH
  8. CHAPTER 2 WHY DO WE SEE SO MANY BAR CHARTS?
  9. CHAPTER 3 HOW AND WHEN TO USE COLOR
  10. CHAPTER 4 WHAT CHARTS YOU SHOULD KNOW AND LOVE (AND SOMETIMES LOATHE)
  11. CHAPTER 5 HOW TO GET PEOPLE TO USE CHARTS AND DASHBOARDS
  12. CHAPTER 6 WHY COLLABORATION IS CRITICAL
  13. CHAPTER 7 HOW DASHBOARDS AND INTERACTIVITY LEAD TO BETTER INSIGHTS
  14. CHAPTER 8 WHY KNOWING YOUR AUDIENCE IS ESSENTIAL
  15. CHAPTER 9 HOW YOU CAN CHANGE YOUR ORGANIZATION WITH DATA VISUALIZATION
  16. WHERE TO GO FROM HERE
  17. ACKNOWLEDGMENTS
  18. INDEX
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