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Book Description

Illustrates how to make money and keep it with time-honored strategies.

Insightful real-life anecdotes to illustrate key concepts.

Table of Contents

  1. Title Page
  2. Dedication
  3. Copyright Page
  4. Introduction
  5. Part 1 - The Basics About Best Practices
    1. Chapter 1 - Best Practice Basics
    2. Chapter 2 - The Art of Implementation
  6. Part 2 - Best Practices for the Perfect Start-Up
    1. Chapter 3 - Starting Your Business
    2. Chapter 4 - Getting Down to Business
    3. Chapter 5 - Developing Your Strategy
  7. Part 3 - Best Practices for the First Two Years
    1. Chapter 6 - Beyond the Initial Business Plan
    2. Chapter 7 - Creating Your Strategic Plan
    3. Chapter 8 - The Right Team
    4. Chapter 9 - Sales and Marketing Goals
    5. Chapter 10 - Best Practices for Customer Service
  8. Part 4 - Best Practices for Running Your Business
    1. Chapter 11 - Risk Management
    2. Chapter 12 - Managing the Money
    3. Chapter 13 - Investing in Your Employees
    4. Chapter 14 - Human Resources
    5. Chapter 15 - The Right Side of the Law
    6. Chapter 16 - Your Information Technology Infrastructure
  9. Part 5 - Best Practices for Bringing in Revenue
    1. Chapter 17 - Product and Service Development
    2. Chapter 18 - The Perfect Sales Team
    3. Chapter 19 - Customer-Driven Marketing
  10. Part 6 - Best Practices for Growing Your Business
    1. Chapter 20 - Innovate for Success
    2. Chapter 21 - Expanding Your Business
  11. Appendix A - Glossary
  12. Appendix B - Resources
  13. Index
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