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Book Description

A generation of people around the world, from Boston to Bangkok, from New York to New Delhi, are making everyday choices in ways that defy traditional logic. They are judging where and how their clothes were made, not just how they fit. They are thinking global but buying local. They are spending their money and their time, forming loyalties, casting votes and even enjoying entertainment based increasingly upon their desire to make a positive impact on others and the world around them. This new generation believes they can and must make the world better, and they expect business and government to get with the program.

The implications of the Conscience Economy are not “soft.” Ignore it, and your consumer or voter base will rebel, using a host of free tools and cheap connectivity to spread their rejection to peers around the world in real time. Leverage it, and Conscience Culture is a wellspring of financial upside. The Conscience Economy is the must-read guide to this unprecedented shift in human motivation and behavior. Author Steven Overman provides context, inspiration and some basic tools to help readers reframe how they evolve and grow whatever it is they lead—whether it’s a community, a business, a product, or a marketing campaign. From the boardroom to the startup loft, from the State Department to the pulsing marketplaces of the developing world, The Conscience Economy will help international leaders, influencers, investors and decision-makers to manage, innovate and thrive in a new world where “doing good” matters as much as “doing well.”

Table of Contents

  1. Cover
  2. Praise for The Conscience Economy and Steven Overman
  3. Title Page
  4. Copyright
  5. Dedication
  6. Contents
  7. Foreword by Louis Rossetto
  8. Introduction: Good Is the New Bad
  9. 1 From Conscious to Conscience
  10. 2 The Big Wake-Up Call
  11. 3 The Culture of Conscience
  12. 4 The Cult of Brand Belief
  13. 5 The Death of CSR
  14. 6 The Death of Marketing
  15. 7 Collective Innovation
  16. 8 The New Accountability
  17. 9 What You See Is What You Get
  18. Notes
  19. References
  20. Index
  21. Acknowledgments
  22. About the Author
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