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Book Description

Apple is a global luxury brand whose products range from mobile phones and tablets to streaming TVs and smart home speakers. Yet despite this dominance, a distinct subculture persists, which celebrates the ways in which Apple products seem to encourage self-expression, identity, and innovation.

The beautifully designed second edition of The Cult of Mac takes you inside today's Apple fandom to explore how devotions—new and old—keep the fire burning. Join journalists Leander Kahney and David Pierini as they explore how enthusiastic fans line up for the latest product releases, and how artists pay tribute to Steve Jobs’ legacy in sculpture and opera. Learn why some photographers and filmmakers have eschewed traditional gear in favor of iPhone cameras. Discover a community of collectors around the world who spend tens of thousands of dollars to buy, restore, and enshrine Apple artifacts, like the Newton MessagePad and Apple II.

Whether you’re an Apple fan or just a casual observer, this second edition of The Cult of Mac is sure to reveal more than a few surprises, offering an intimate look at some of the most dedicated members in the Apple community.

Table of Contents

  1. Cover
  2. Title Page
  3. Copyright Page
  4. Contents
  5. Introduction
    1. Is There Still a Cult of Mac?
    2. Cult of Mac 2.0
  6. Chapter 1: The Line Sitters
    1. Greg Packer: Professional Publicity Hound
    2. Lining Up with Gary Allen
    3. A Robot Rolls into an Apple Store
    4. Cuddling in Line with Steve Jobs
    5. Do Shrinking Lines Mean Shrinking Demand?
  7. Chapter 2: Remembering Steve Jobs
    1. Jonathan Mak Long’s Tribute Logo Goes Viral
    2. Dylan Roscover Finds the Right Words
    3. A Memory of Jobs Is Cast in Bronze
    4. Jason Mercier Makes Trash Beautiful
    5. Bradley Hart Renders Jobs in Bubble Wrap
    6. Kohei Matsuno Makes Lattes That Look Good
    7. Paying Tribute with Tattoos
    8. An Animated Biography of Steve Jobs
    9. The (R)evolution of Steve Jobs: An Opera
  8. Chapter 3: Cult of Collectors
    1. iPod Collectors
    2. Hap Plain’s Rare Prototype Collection
    3. Keeping Newtons Alive and Kicking
    4. Apple Collectibles for Sale
    5. Apple Watch Band Collector
  9. Chapter 4. Apple Museums
    1. The Prague Apple Museum
    2. Lonnie Mimms and the Computer Museum of America
    3. Alex Jason’s Apple Orchard
    4. Tekserve’s Treasure Trove of Vintage Macs
    5. Adam Rosen’s Vintage Mac Museum
    6. The All About Apple Museum
    7. History Held in Devoted Hands
  10. Chapter 5: Apple-Inspired Music
    1. Airplane Mode: Apple-Inspired Indie Rock Band
    2. Parry Gripp’s Silly iPhone Songs
    3. Appleman, the iPad Drummer
  11. Chapter 6: iPhone Photography
    1. iPhones for Artistic Photography
    2. iPhone Photography on the Cover of Time Magazine
    3. A Sports Photographer Switches to an iPhone
    4. Finding Hope on a Billboard
    5. TV Station Ditches Traditional Equipment for iPhones
    6. Mobile Filmmaking
  12. Chapter 7: New Life for Old Macs
    1. Turning Old iMacs into Lamps and Fish Tanks
    2. Apple Computer Jewelry
    3. Monsieur Plant Lets Nature Take Its Course
  13. Chapter 8: Apple ][ Forever
    1. An Apple II a Day
    2. Juiced.GS
    3. KansasFest: The Longest-Running Apple II Festival
    4. Geeking Out Across Boundaries
  14. Chapter 9: Apple Around the World
    1. Spoiling a Pet with Eight iPhones in China
    2. iPad Magic in Germany
    3. iPhones Emblazoned with Putin and Trump Portraits
    4. When One iPhone Is Not Enough
    5. Gilding iPhones in Ukraine
    6. Saying “I Do” to iPhones in India
  15. Index
  16. Back Cover
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