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Book Description

The Entrepreneurial Mindset offers a refreshingly practical blueprint for thinking and acting in environments that are fast-paced, rapidly changing, and highly uncertain. It provides both a guide to energizing the organization to find tomorrow's opportunities and a set of entrepreneurial principles you can use personally to transform the arenas in which you compete. The authors present simple but powerful ways to stop thinking and acting by the old rules and start thinking with the discipline of a habitual entrepreneur.

They show how to: eliminate paralyzing uncertainty by creating an entrepreneurial frame that shapes a shared understanding of what is to be accomplished; create a richly stocked opportunity register to redesign existing products, find new sources of differentiation, resegment existing markets, reconfigure market spaces, and seize the huge upside potential of breakthroughs; build a dynamic portfolio of businesses and options that continuously move your organization toward the future while simultaneously leaving the past behind; execute dynamically your ideas so that you can move fast, with confidence and without undue risk; and develop your own way of leading with an entrepreneurial mindset to create a vibrant entrepreneurial climate within your organization.

Table of Contents

  1. Cover
  2. Copyright
  3. Dedication
  4. Preface
  5. CHAPTER 1: Needed: An Entrepreneurial Mindset
  6. CHAPTER 2: Framing the Challenge
  7. CHAPTER 3: Building Blockbuster Products and Services
  8. CHAPTER 4: Redifferentiating Products and Services
  9. CHAPTER 5: Disrupting the Rules of the Game
  10. CHAPTER 6: Building Breakthrough Competences
  11. CHAPTER 7: Selecting Your Competitive Terrain
  12. CHAPTER 8: Assembling Your Opportunity Portfolio
  13. CHAPTER 9: Selecting and Executing Your Entry Strategy
  14. CHAPTER 10: Putting Discovery-Driven Planning to Work
  15. CHAPTER 11: Managing Projects with Uncertain Outcomes
  16. CHAPTER 12: The Most Important Job: Entrepreneurial Leadership
  17. CHAPTER 13: The Entrepreneurial Edge: When Strategy is Discovery
  18. Notes
  19. Bibliography
  20. About the Authors
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