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The impression you make as a leader has the power to build, enhance, or sabotage your authority and ideas. Discover how to convey the essence of leadership with every interaction.

Every communication leaders make—speaking, writing, posting, sharing, and even listening—has the power to either secure or sabotage their impact. But wanting to inspire and engage their team and knowing how to do it are two different things.

In this book, Joel Schwartzberg suggests mindsets, tactics, tips, and examples to help readers reach that goal using the most powerful leadership tool available: a leader's voice. Whether managers are giving speeches, telling stories, sending emails, posting messages, recording videos, or running Zoom meetings, these are essential tools for establishing authority and galvanizing an audience.

Readers will learn how to inspire instead of inform, communicate with purpose and power, and sell—not just share—their most important ideas.

Table of Contents

  1. Cover
  2. Title Page
  3. Copyright Page
  4. Dedication
  5. Contents
  6. Introduction: The Language of Leadership
  7. 1 Think Before You Speak: Developing a Leadership Communication Mindset
    1. Content Is Not King
    2. The Dynamic Duo: Purpose and Power
    3. Making Your Points Matter
    4. Balancing Realism and Idealism
    5. Know What Your Audience Wants and Needs
    6. Problem-Solving versus Problem-Sharing
    7. We, Myself, and I
    8. It, This, and That
    9. The Beauty of Brevity
  8. 2 Make It So: Key Targets and Tactics
    1. Communicating Hope
    2. Communicating Vision
    3. Communicating Confidence
    4. Communicating Empathy
    5. Communicating Authenticity
    6. This Should Give You Pause
    7. Making Your Thanks Matter
    8. Making Your Story Matter
    9. Borrowing from Aristotle
    10. Auditing Your Ands, Adjectives, and Apologies
    11. Attention Magnets
    12. The Rule of Three
    13. Strong Starts and Solid Finishes
    14. The Language of Listening
    15. Let Me Ask You a Question
    16. We Need to Start Meeting Like This
    17. What Not to Worry About
  9. 3 Plug In: Leveraging Your Tech Tools
    1. Know Thy Platforms
    2. Zoom In: Making Actual Impact in Virtual Meetings
    3. Writing More Effective Email
    4. Putting the Power in PowerPoint
    5. Digital Video
  10. 4 Scenario Studies: Targeted Tactics for Specific Events
    1. Relaying Bad News
    2. Communicating during a Crisis
    3. Celebrating a Milestone
    4. Honoring a Person
    5. Unveiling a New Policy or Strategic Direction
  11. Conclusion: The Last Lesson
  12. Recommended Reading
  13. Acknowledgments
  14. Index
  15. About the Author
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