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Book Description


One of the most frequent challenges that managers and executives face today is: ‘How do I keep on growing and at the same time, make a profit?’ Based on the author’s extensive research on over 350 Fortune 1000 Firms, The Momentum Effect proves that the old method of spending big on marketing and slashing the manufacturing costs doesn’t work anymore. Instead, it provides new evidence to show that in order to achieve profitable growth you have to create new value for customers through innovation, ingenuity and most importantly by seeing things from a customer perspective. This strategy generates a positive, reinforcing momentum which leads to further growth.
 
Why limit your business growth? With Momentum, you won’t have to.

Table of Contents

  1. Cover
  2. About the author
  3. Title page
  4. Contents
  5. Acknowledgements
  6. Preface
  7. Part One: Discovering Momentum
    1. 1 The power of momentum
    2. 2 The source of momentum
    3. 3 The road to momentum
  8. Part Two: Designing Momentum
    1. 4 Compelling insights
    2. 5 Compelling value
    3. 6 Compelling equity
    4. 7 Power offer design
  9. Part Three: Executing Momentum
    1. 8 Power offer execution
    2. 9 Vibrant satisfaction
    3. 10 Vibrant retention
    4. 11 Vibrant engagement
  10. Part Four: Total Momentum
    1. 12 Internal momentum
    2. 13 Momentum leadership
    3. 14 Epilogue
  11. Endnotes
  12. Bibliography
  13. Index
  14. Praise for The Momentum Effect
  15. Marketing advertisements
  16. Imprint
44.211.58.249