Book Description

A year of HBR's essential thinking on tech—all in one place.

From 5G networks to biometric marketing and from augmented reality to AI wearables, new technologies are reshaping business on the factory floor and in the C-suite. What should you and your company be doing now to take advantage of the new opportunities these technologies are creating—and avoid falling victim to disruption?

The Year in Tech 2021: The Insights You Need from Harvard Business Review will help you understand what the latest and most important tech innovations mean for your organization and how you can use them to compete and win in today's turbulent business environment.

Business is changing. Will you adapt or be left behind? Get up to speed and deepen your understanding of the topics that are shaping your company's future with the Insights You Need from Harvard Business Review series. Featuring HBR's smartest thinking on fast-moving issues—blockchain, cybersecurity, AI, and more—each book provides the foundational introduction and practical case studies your organization needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow.

You can't afford to ignore how these issues will transform the landscape of business and society. The Insights You Need series will help you grasp these critical ideas—and prepare you and your company for the future.

Table of Contents

  1. Series Page
  2. Title Page
  3. Copyright
  4. Contents
  5. Introduction: Embracing the Chaos of Life, Work, and Markets
  6. Section 1: New Tech and the Evolving Consumer Experience
    1. 1. How Voice Assistants Could Change the Way We Shop
    2. 2. Four Questions Retailers Need to Ask About Augmented Reality
  7. Section 2: Working Better with Advanced Technologies
    1. 3. Building Ethical AI for Talent Management
    2. 4. The Five Kinds of Blockchain Projects (and Which to Watch Out For)
    3. 5. Learning to Work with Intelligent Machines
  8. Section 3: The Next Tech Trends in Business
    1. 6. 5G’s Potential, and Why Businesses Should Start Preparing for It
    2. 7. Can Biometrics Predict a Viral Marketing Campaign?
    3. 8. How Wearable AI Will Amplify Human Intelligence
    4. 9. The Era of Antisocial Social Media
  9. Section 4: Big Tech, Big Problems
    1. 10. Why It’s So Hard for Users to Control Their Data
    2. 11. How to Safeguard Against Cyberattacks on Utilities
    3. 12. A Survival Guide for Startups in the Era of Tech Giants
  10. About the Contributors
  11. Index