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Praise for THIRD SHIFT ENTREPRENEUR

"A must read for any aspiring entrepreneur with the itch to start their own business who is wondering 'but what do I do first?'"
—Gino Wickman, Author of Traction and Creator of EOS

"Our country and our communities are better when people bring their own ideas to life as entrepreneurs — and this book written as an engaging story helps show us how. If you're ready to step into the arena, grab hold of this book and the strategies in it."
—Robert A. McDonald, 8th Secretary of the Department of Veteran Affairs Retired Chairman, President and CEO of The Procter & Gamble Company

“Todd Connor has written the secret real testament of how so many entrepreneurs managed to start and survive. He doesn’t just lift the lid on the world of working entrepreneurs, he offers a game plan to follow. This is a book every person who dreams of starting their own business needs to read first.”
—Charlynda Scales, Founder, Mutt’s Sauce LLC


“I cannot tell you how much I needed this book. I literally could not put it down. It spoke to my soul, brought me to tears several times while re-living my own angst and discontent, and then ultimately left me bursting with hope, energy and clarity for the path forward. This for me was straight up therapy as well as the coaching I needed. If you’re at that place of wanting to step into your ownential, you have to read this.”

- Michael H.,  Aspiring Entrepreur

Table of Contents

  1. Cover
  2. Title Page
  3. Copyright
  4. Acknowledgements
  5. Foreword
  6. Introduction
    1. How to Read This Book
    2. Notes
  7. Part I: The Story
    1. Chapter 1: The Lingering Discontent
    2. Chapter 2: Small Talk
    3. Chapter 3: Personal Readiness
    4. Chapter 4: Third Shift Entrepreneurs
    5. Chapter 5: Real World Education
    6. Chapter 6: Breaking Patterns
    7. Chapter 7: An Obsession
    8. Chapter 8: The Internship
    9. Chapter 9: The Space to Discover
    10. Chapter 10: The Team
    11. Chapter 11: Monopoly Advantages
    12. Chapter 12: The Hypothesis
    13. Chapter 13: Running Experiments
    14. Chapter 14: Proof It Works
    15. Chapter 15: Observing the Pull
    16. Chapter 16: Packaged and Productized
    17. Chapter 17: Leading from Passion
    18. Chapter 18: Binary Thinking
    19. Chapter 19: Finding Co-Authors
    20. Chapter 20: Repeatability
    21. Chapter 21: Creating Leverage
  8. Part II: The 12 Observations
  9. Part III: The Entrepreneurs
  10. About the Author
  11. End User License Agreement
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