Book Description

The popular perception of Twitter as a social media "echo chamber," where people only receive and retweet opinions that match their own, does not reflect the data about users' actual engagement. The average Twitter user propagates more mainstream content and follows a diverse group of users — and this has implications for social media marketing.

Table of Contents

  1. Cover
  2. Copyright
  3. Contents
  4. Twitter Is Not the Echo Chamber We Think It Is
    1. Understanding Twitter User Behavior
    2. What This Means for Social Media Strategy
    3. Privacy and Engagement