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Book Description

This book is perfect for leaders across the enterprise who have a difficult time attracting, retaining, understanding ,and communicating with their millennial employees and job candidates.

Diving deep into millennial psychology and language using a potent blend of data and anecdotes, stories and history, What Millennials Really Want from Work and Life debunks the many myths around millennials pushed by sensationalist media, showing how millennials want many of the same things as other generations, just more quickly and in a different order and form.

Giving helpful context based on his own powerful and unlikely story of continuous struggle and overcoming massive challenges as a millennial, the author weaves a compelling narrative through the historical, psychological, linguistic, and other threads underlying the millennial experience at work and in life. Based on his in-depth analysis of data and trends, Kruman makes specific recommendations for corporate leaders looking to get—and keep and develop—top millennial talent into their ranks, diving deep into specific benefits, communication methods and tools, mission and vision, and other elements of branding relevant to millennial attraction, engagement, and retention. This book is likewise for early and mid-career millennials looking to better under stand themselves and make compelling cases for improvements around the aforementioned in their own companies.

Table of Contents

  1. Cover
  2. Half Title Page
  3. Title Page
  4. Copyright
  5. Dedication
  6. Contents
  7. Acknowledgments
  8. Introduction
  9. Chapter 1 Debunking Myths about Millennials
  10. Chapter 2 Personal History as Guide
  11. Chapter 3 Millennial Voices
  12. Chapter 4 Millennial Vices
  13. Chapter 5 Psychology/Mindset
  14. Chapter 6 Language
  15. Chapter 7 Millennials at Work
  16. Chapter 8 Millennials and Life Planning/Design
  17. Chapter 9 Customer Experience for Millennials
  18. Chapter 10 The Brooklynization of Millennials
  19. Chapter 11 Conclusion: A Blueprint for Success
  20. Resources/Further Reading
  21. About the Author
  22. Index
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