Cover image for YouTube

YouTube

Author Michael Miller
Release Date: 2011/01/01
ISBN: 9780132681810
Topic:
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42
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Total Words
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Book Description

Shows how to use YouTube for effective business marketing and is now updated to include new business related YouTube features

  • Includes case studies -- examples of businesses, large and small, who are successfully using YouTube as part of their online marketing mix

  • Includes 4 new chapters that cover the newly added business-related features on You Tube.

  • In one month over 70 million people viewed more than 2.5 billion videos on YouTube.com

Table of Contents

  1. Praise for YouTube for Business, Second Edition
  2. Title Page
  3. Copyright Page
  4. Contents at a Glance
  5. Table of Contents
  6. About the Author
  7. Dedication
  8. Acknowledgments
  9. We Want to Hear from You!
  10. Reader Services
  11. Introduction
  12. I. Marketing Your Business Online with YouTube
    1. 1. How YouTube Can Help You Market Your Business
    2. 2. Developing Your YouTube Marketing Strategy
    3. 3. Creating Informative Videos
    4. 4. Creating Educational Videos
    5. 5. Creating Entertaining Videos
    6. 6. Incorporating YouTube Videos in Your Overall Web Marketing Mix
  13. II. Producing Your YouTube Videos
    1. 7. Understanding Audio/Video Technology
    2. 8. Shooting Webcam Videos
    3. 9. Shooting Semi-Pro Videos
    4. 10. Shooting Professional Videos
    5. 11. Editing and Enhancing Your Videos
    6. 12. Tips for Producing More Effective YouTube Videos
  14. III. Managing Your YouTube Videos
    1. 13. Uploading Your Videos to YouTube
    2. 14. Annotating and Linking Your Videos
    3. 15. Managing Comments
    4. 16. Establishing Your YouTube Channel
    5. 17. Leveraging the YouTube Community
    6. 18. Incorporating YouTube Videos on Your Own Website
  15. IV. Promotion and Monetization
    1. 19. Tracking Performance
    2. 20. Marketing Your YouTube Videos
    3. 21. Optimizing Your Videos for Search
    4. 22. Advertising Your YouTube Videos
    5. 23. Using Call-to-Action Overlays on Your Videos
    6. 24. Generating Revenues from Your YouTube Videos
    7. 25. Using YouTube for B2B Marketing
  16. Index
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