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Book Description

In today’s online world, our professional image depends on our ability to communicate. Whether we’re communicating by email, text, social media, written reports or presentations, how we use our words often determines how others view us. This book offers tips and techniques that can improve anyone’s professional image. The author covers how to analyze multiple audiences and strategies for communicating your message effectively for each; structuring your message for greatest readability and effect; persuasion and tone; and how to face your own fears of writing. The content is delivered in a simple, clear style that reflects the Zen approach of the title, perfect for both the entry-level employee and the seasoned executive.

Table of Contents

  1. Cover
  2. Half Title Page
  3. Title Page
  4. Copyright Page
  5. Dedication
  6. Contents
  7. Acknowledgments
  8. Chapter 1 Introduction
  9. Chapter 2 Honor Focus
  10. Chapter 3 Honor Purpose and Identity
  11. Chapter 4 Honor Your Goals
  12. Chapter 5 Honor the Audience
  13. Chapter 6 Honor the Structure
  14. Chapter 7 Honor Clarity
  15. Chapter 8 Embrace the Fear
  16. Chapter 9 Honor the Reader
  17. Chapter 10 Honor the Positive
  18. Chapter 11 Honor the Concrete
  19. Chapter 12 Honor the Definite
  20. Chapter 13 Respect the Flow
  21. Chapter 14 Honor Truth
  22. Chapter 15 Know the Devil in the Details
  23. References
  24. Index
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