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Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies
Author Josh Bernoff , Charlene Li
Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broade....
Release Date 2011/06 -
The Seven Success Factors of Social Business Strategy
Author Brian Solis , Charlene Li
How to align social media with business strategy for real resultsFor years now, businesses have approached social media in an experimental fashion unconnected to real results. There's a reason why the question about ROI is met with such hostility. But it's time fo....
Release Date 2013/06