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The New Era of the CCO

Eliot Mizrachi, Don W. Stacks, Roger Bolton

The New Era of the CCO

Author Eliot Mizrachi , Don W. Stacks , Roger Bolton
Release Date 2018/01
The role of the chief communication officer (CCO) in today’s enterprise has dramatically changed over the past 30 years. Once focused on getting news out to media outlets, today’s CCO has become an integral part of any enterprise—company, corporat....