-
Author Adam Lawrence
Companies and their customers today often don’t focus on the same things. While a restaurant may work hard to create an exciting new menu item, diners care more about courtesy. A bank will spend thousands promoting trust while customers struggle to access their web....
Release Date 2019/08 -
This Is Service Design Methods
Author Jakob Schneider , Adam Lawrence , Markus Edgar Hormess , Marc Stickdorn
In this book, you’ll find 54 hands-on descriptions that help you DO the key methods used in service design. These methods include instructions, guidelines, and tips-and-tricks for activities within research, ideation, prototyping, and facilitation. This is the prin....
Release Date 2018/07 -
Author Jakob Schneider , Adam Lawrence , Markus Edgar Hormess , Marc Stickdorn
How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers. You’ll learn specific facilitation gui....
Release Date 2018/01