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Cyberbranding: Brand Building in the Digital Economy
Author Deirdre Breakenridge
The first complete framework for integrating offline and online marketing!Step-by-step processes for reengineering any brand!Achieving true synergies between online and offline brandsIncludes interviews with the world's leading Internet branding executivesThe Inter....
Release Date 2001/05 -
PR 2.0: New Media, New Tools, New Audiences
Author Deirdre Breakenridge
Praise for PR 2.0“An ‘easy read’ filled with practical examples of how marketing professionals can leverage these new tools to enhance PR activities. The ‘Interviews with the Experts’ sections were especially useful in helping to highlight how companies have benefit....
Release Date 2008/03 -
Putting the Public Back in Public Relations
Author Deirdre Breakenridge , Brian Solis
“There will be two kinds of PR professionals in the future: those who read this book and get with the program, and the unemployed. Your choice.”Seth Godin, Author of Tribes“I am thrilled that there is finally a book about the right way to approach PR in today’s worl....
Release Date 2009/02