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Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity
Author Ian C. Macmillan , Rita Gunther McGrath
You've been charged with growing your business. Incremental growth can no longer deliver the results you need. You need truly dynamic growth - and you need to achieve it without risking a hugely expensive gamble. How can you encourage innovative new ventures and pu....
Release Date 2009/03 -
Unlocking Opportunities for Growth: How to Profit from Uncertainty While Limiting Your Risk
Author Ian C. MacMillan , Alexander B. van Putten
“This book is a must for any Business Development Manager, Corporate Strategist, R&D Director, and anyone else who is accountable for growth in a corporation. It is an easy read that is practical and not fraught with useless academic theories.”Ron Pierantozzi, P....
Release Date 2008/07 -
Marketbusters: 40 Strategic Moves That Drive Exceptional Business Growth
Author Ian C. Macmillan , Rita Gunther McGrath
Robust methods to identify new growth opportunitiesYOUR SHAREHOLDERS DEMAND growth; your company needs growth; and your career can suffer or soar because of how you drive growth—or don’t. While executives often talk about their great growth plans, very few of these ....
Release Date 2005/04