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The Money-Raising Nonprofit Brand: Motivating Donors to Give, Give Happily, and Keep on Giving
Author Jeff Brooks
Why commercial-style branding doesn't work for nonprofits—and what doesTaking its cue from for-profit corporations, the nonprofit world has increasingly turned to commercial-style branding to raise profiles and encourage giving. But it hasn't worked. Written by a ....
Release Date 2014/03