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The Customer-Driven Culture: A Microsoft Story
Author Travis Lowdermilk , Monty Hammontree
If you’re striving to make products and services that your customers will love, then you’ll need a customer-driven organization. As companies transform their businesses to meet the demands of the digital age, they find themselves grappling with uniquely human challenges. ....
Release Date 2020/03 -
Author Jessica Rich , Travis Lowdermilk
While it's important to engage with customers and gather their feedback, the process is less impactful if you can’t make sense out of the data you're collecting. In this lesson, you'll learn how to derive patterns and meaning in your data, and most importantly, ....
Release Date 2017/12 -
Author Jessica Rich , Travis Lowdermilk
Despite the wide acceptance of Lean approaches and customer-development strategies, many product teams still have difficulty putting these principles into meaningful action. That’s where The Customer-Driven Playbook comes in. This practical guide provides a complete....
Release Date 2017/06 -
Author Travis Lowdermilk
How do you design engaging applications that people love to use? This book demonstrates several ways to include valuable input from potential clients and customers throughout the process. With practical guidelines and insights from his own experience, author Travis ....
Release Date 2013/04