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LogoLounge Master Library, Volume 3

Bill Gardner, Catharine Fishel

Package Design Workbook

John Silva, Steven DuPuis

The New Sell and Sell Short: How to Take Profits, Cut Losses, and Benefit from Price Declines, Expanded Second Edition

Alexander Elder

Brand Relevance: Making Competitors Irrelevant

David A. Aaker

Be Your Own Brand, 2nd Edition

Karl D Speak, David McNally

The Truth About Best Branding Practices (Collection)

William Kane, Michael Solomon, Donna Heckler, Brian D. Till

Brand Identity Essentials

Curt Wozniak, Yang Kim, Kevin Budelmann

Brand Rewired: Connecting Intellectual Property, Branding, and Creativity Strategy

Jennifer C. Wolfe, Anne H. Chasser

Enhance Your Training Brand

Amy Hand

Packaging Essentials

Sarah Roncarelli, Candace Ellicott

Go Logo! A Handbook to the Art of Global Branding

Mac Cato

Brand Revitalization: Creating a Plan to Win

Joan Kiddon - , Larry Light -

Delivering the Promise of Your Brand, Keeping the Promise... and Other Keys to Creating Brands People Love

Donna Heckler, Brian D. Till

The 22 Immutable Laws of Branding

Laura Ries, Al Ries

Really Good Packaging Explained

Sharon Werner, Marianne Klimchuk, Bronwen Edwards, Rob Wallace

Conscious Branding

Anne Marie Levis, David Funk

Developing Winning Brand Strategies

Lars Finskud

The Complete Idiot's Guide to Branding Yourself

Sherry Beck Paprocki, Ray Paprocki

Online Communities Handbook: Building Your Business and Brand on the Web

Nancy Strauss, Anna Buss

Connective Branding: Building Brand Equity in a Demanding World

Christine Vallaster, Claudia Fisher

Brand Enigma : Decoding the Secrets of your Brand

David Harvey, Duncan Bruce

Managing Brand YOU: Seven Steps to Creating Your Most Successful Self

Ira Blumenthal, Jerry S. Wilson

Design Matters // Packaging 01: An Essential Primer for Today’s Competitive Market

Capsule

The Open Brand: When Push Comes to Pull in a Web-Made World

Nita Rollins, Kelly Mooney

Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding

Majken Schultz, Mary Jo Hatch

A Master Class in Brand Planning: The Timeless Works of Stephen King

Merry Baskin, Judie Lannon

Little Book of Big Packaging Ideas

Stacey King Gordon, Catharine Fishel

LogoLounge 2

Catharine Fishel, Bill Gardener

ZAG: The Number-One Strategy of High-Performance Brands

Marty Neumeier

The Brand Gap

Marty Neumeier

LogoLounge Master Library, Volume 3

Author Bill Gardner , Catharine Fishel
Release Date 2011/07
A collection of 3,000 original logos, collected and selected by the renowned LogoLounge.com website, this collection provides an endless resource of ideas and inspiration for graphic designers.
Package Design Workbook

Author John Silva , Steven DuPuis
Release Date 2011/06
A comprehensive reference volume, this book provides readers with a thoughtful packaging primer that covers the challenges of designing packaging for a competitive market in a very hardworking and relevant way.
The New Sell and Sell Short: How to Take Profits, Cut Losses, and Benefit from Price Declines, Expanded Second Edition

Author Alexander Elder
Release Date 2011/03
A detailed look at one of the most underestimated aspects of trading-sellingIn The New Sell and Sell Short, Second Edition, Dr. Alexander Elder explains how to exit a stock at the right time and how to initiate a short position to profit from a stock that is showing....
Brand Relevance: Making Competitors Irrelevant

Author David A. Aaker
Release Date 2011/01
Branding guru Aaker shows how to eliminate the competition and become the lead brand in your marketThis ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevanc....
Be Your Own Brand, 2nd Edition

Author Karl D Speak , David McNally
Release Date 2010/12
In this second edition of their classic book on personal brand David McNally and Karl Speak show that developing a personal brand is not about constructing a contrived image. Rather, it is a process of discovering who you really are and what you aspire to be. The ha....
The Truth About Best Branding Practices (Collection)

Author William Kane , Michael Solomon , Donna Heckler , Brian D. Till
Release Date 2010/11
150 powerful bite-size techniques for creating high-value brands – and keeping them strong!Three full books of bite-size, actionable guidance on branding and marketing! Discover how to build great brands, and keep them great... ensure branding consistency everywhere....
Brand Identity Essentials

Author Curt Wozniak , Yang Kim , Kevin Budelmann
Release Date 2010/10
This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials.
Brand Rewired: Connecting Intellectual Property, Branding, and Creativity Strategy

Author Jennifer C. Wolfe , Anne H. Chasser
Release Date 2010/07
Discover how the world's leading companies have added value to their company by rewiring the brand creation processBrand Rewired showcases the world's leading companies in branding and how they have added value to their company by rewiring the brand creation proce....
Enhance Your Training Brand

Author Amy Hand
Release Date 2010/06
In this Infoline, you will discover how organizations use their brands to create expectations for current and potential customers. You will also gain an understanding of how strong brands present specific personality traits to make the organization easy to relate to....
Packaging Essentials

Author Sarah Roncarelli , Candace Ellicott
Release Date 2010/06
This book outlines and demonstrates basic package design guidelines and rules through 100 principles in the areas of research, planning, and execution.
Go Logo! A Handbook to the Art of Global Branding

Author Mac Cato
Release Date 2010/03
Unique among branding or creative guideline books, this book examines the enormous influence of both “commercial persuasion” and “societal persuasion” branding—and looks closely at the crucial role creative brand warriors play in building and sustaining winning desi....
Brand Revitalization: Creating a Plan to Win

Author Joan Kiddon - , Larry Light -
Release Date 2010/02
This Element is an excerpt from Six Rules for Brand Revitalization: Learn How Companies Like McDonald’s Can Re-Energize Their Brands (ISBN: 9780136043317) by Larry Light and Joan Kiddon. Available in print and digital formats.Build a systematic Plan to Win for revit....
Delivering the Promise of Your Brand, Keeping the Promise... and Other Keys to Creating Brands People Love

Author Donna Heckler , Brian D. Till
Release Date 2010/02
This Element is an ecerpt from The Truth About Creating Brands People Love (ISBN: 9780137128167) by Brian D. Till and Donna Heckler. Available in print and digital formats.Build a brand that everyone in the organization owns, lives, loves--and shines through in ever....
The 22 Immutable Laws of Branding

Author Laura Ries , Al Ries
Release Date 2009/10
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet BrandingSmart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about so....
Really Good Packaging Explained

Author Sharon Werner , Marianne Klimchuk , Bronwen Edwards , Rob Wallace
Release Date 2009/09
This book, the second in the series following Really Good Logos Explained, addresses the elements of effective packaging vs. packages that aren’t successful and what makes a particular design more powerful or attention-getting than others.
Conscious Branding

Author Anne Marie Levis , David Funk
Release Date 2009/09
Conscious Branding is a step-by-step process that enables entrepreneurs to consciously build a differentiating brand using the Brand Map, a simple visual diagram of how brands function throughout an organization. The Brand Map helps managers and staff visualize thei....
Developing Winning Brand Strategies

Author Lars Finskud
Release Date 2009/06
Developing Winning Brand Strategies introduces at a high level the actual relationships between branding, strategy, and corporate performance. It provides a fresh perspective on, and approach for, developing robust customer-focused strategy and describes the importa....
The Complete Idiot's Guide to Branding Yourself

Author Sherry Beck Paprocki , Ray Paprocki
Release Date 2009/05
A brand new look at a time-tested business practice. Using powerful techniques refined in the heat of business competition, this book guides readers in defining and building a personal brand that is distinctive, relevant, and consistent. It includes: ? An in-depth ....
Online Communities Handbook: Building Your Business and Brand on the Web

Author Nancy Strauss , Anna Buss
Release Date 2009/03
Successful online communities don’t just happen by themselves. They’re the result of a carefully executed strategy, solid design, and patient nurturing. Though they may seem like a lot of work, the benefits an online community can bring to your brand make the effort....
Connective Branding: Building Brand Equity in a Demanding World

Author Christine Vallaster , Claudia Fisher
Release Date 2008/12
This book bridges the gap between strengthening the 'employee brand' and the building 'external brand image' by synthesizing the two approaches. The result is a blurring of the boundaries and assigning creative powers to both. A customer has a number of interac....
Brand Enigma : Decoding the Secrets of your Brand

Author David Harvey , Duncan Bruce
Release Date 2008/12
Brand Enigma provides a refreshing antidote to tired, conventional approaches to business development, marketing and innovation. The premise for this book is that the brand embodies the spirit of the business and, properly understood, can enable the enterprise to ra....
Managing Brand YOU: Seven Steps to Creating Your Most Successful Self

Author Ira Blumenthal , Jerry S. Wilson
Release Date 2008/07
The ultimate guide that will help readers define themselves, achieve their goals, and make the right kind of lasting impression.
Design Matters // Packaging 01: An Essential Primer for Today’s Competitive Market

Author Capsule
Release Date 2008/07
The nuts and bolts of effective package design The design bar is at an all-time high for those brave enough to participate in the industry.
The Open Brand: When Push Comes to Pull in a Web-Made World

Author Nita Rollins , Kelly Mooney
Release Date 2008/03
Many of the best brands today are of geek pedigree, powered by the technologies, traits and trends of the ascendant digital channel. Amidst the decline of mass marketing, push marketing tactics have been superseded by new forms of influence. These include the creati....
Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding

Author Majken Schultz , Mary Jo Hatch
Release Date 2008/03
Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to-customer and the HR significance of brands company-to-employee. It places the management of brands at the senior level of managem....
A Master Class in Brand Planning: The Timeless Works of Stephen King

Author Merry Baskin , Judie Lannon
Release Date 2007/12
In 1988, on Stephen King's retirement JWT published 'The King Papers' a small collection of Stephen King's published writings spanning 1967-1985. They remain timelessly potentially valuable but are an almost unexploited gold mine. This book is comprised of a s....
Little Book of Big Packaging Ideas

Author Stacey King Gordon , Catharine Fishel
Release Date 2007/03
A volume “packed“ with insight and ideas The packaging industry is more competitive every day so creating a new package that is innovative, adds value, and makes a connection with the consumer is a challenge often met with limited success.
LogoLounge 2

Author Catharine Fishel , Bill Gardener
Release Date 2006/11
Features 2,000 logos and provides fresh inspiration to anyone looking to direct the design of their own identity.
ZAG: The Number-One Strategy of High-Performance Brands

Author Marty Neumeier
Release Date 2006/09
"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differ....
The Brand Gap

Author Marty Neumeier
Release Date 2005/08
THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand t....

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