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- Branding(93)

Brand Aid, 2nd Edition

Brad VanAuken

Branding For Dummies, 2nd Edition

Barbara Findlay Schenck, Bill Chiaravalle

Employer Brand Management: Practical Lessons from the World's Leading Employers

Richard Mosley

Manufacturing Flexible Packaging

Thomas Dunn

Lean Branding

Laura Busche

Brand Famous: How to get everyone talking about your business

Linzi Boyd

Google+ Hangouts™ for Business: How to Use Google+ Hangouts to Improve Brand Impact, Build Business and Communicate in Real-Time

Mike Downes, David Amerland

The Money-Raising Nonprofit Brand: Motivating Donors to Give, Give Happily, and Keep on Giving

Jeff Brooks

Basics of Branding

Jay Gronlund

Strategic Brand Management, Fourth Edition

Kevin Lane Keller

Burn Your Portfolio: Stuff they don’t teach you in design school, but should

Michael Janda

60-Minute Brand Strategist: The Essential Brand Book for Marketing Professionals

Idris Mootee

The Patron Way: From Fantasy to Fortune - Lessons on Taking Any Business From Idea to Iconic Brand

Ilana Edelstein

Trends in Packaging of Food, Beverages and Other Fast-Moving Consumer Goods (FMCG)

N Farmer

Packaging Design: Successful Product Branding From Concept to Shelf, 2nd Edition

Sandra A. Krasovec, Marianne R. Klimchuk

Packaging Technology

Henry Emblem, Anne Emblem

Luxury Brand Management: A World of Privilege, 2nd Edition

Gerald Mazzalovo, Michel Chevalier

Personal Branding For Dummies

Susan Chritton

Brand You

Mr. David Royston-Lee, Mr. John Purkiss

The Pin Drop Principle: Captivate, Influence, and Communicate Better Using the Time-Tested Methods of Professional Performers

G. Riley Mills, David Lewis

Emerging Food Packaging Technologies

D Lee, K Yam

Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty

Laurence Vincent

Brand Bible

Debbie Millman

LogoLounge Master Library, Volume 4

Bill Gardner, Catharine Fishel

Structural Packaging

Paul Jackson

Brand Turnaround

Karen Post

Survival of the Fittest for Investors

Dick Stoken

Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition

John Morgan

Discover Your CEO Brand

Suzanne Bates

Brand Valued: How socially valued brands hold the key to a sustainable future and business success

Fernando Rodes Vila, Guy Champniss

Brand Aid, 2nd Edition

Author Brad VanAuken
Release Date 2014/12
Branding is more than a great logo. A brand is the essence of an organization—its DNA—impacting its continual success. It is absolutely essential to get it right. Brand managers, marketers, and executives have long turned ....
Branding For Dummies, 2nd Edition

Author Barbara Findlay Schenck , Bill Chiaravalle
Release Date 2014/12
Discover how brands are created, managed, differentiated, leveraged, and licensedWhether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It....
Employer Brand Management: Practical Lessons from the World's Leading Employers

Author Richard Mosley
Release Date 2014/10
Attract, recruit, and retain the very best with a strategic employer brandFrom one of the world's leading pioneers in the employer brand discipline and author of the first book on the subject The Employer Brand, comes the long-awaited practical follow-up Employer B....
Manufacturing Flexible Packaging

Author Thomas Dunn
Release Date 2014/09
Efficiently and profitably delivering quality flexible packaging to the marketplace requires designing and manufacturing products that are both "fit-to-use" and "fit-to-make". The engineering function in a flexible packaging enterprise must attend to these dual desi....
Lean Branding

Author Laura Busche
Release Date 2014/09
Every day, thousands of passionate developers come up with new startup ideas but lack the branding know-how to make them thrive. If you count yourself among them, Lean Branding is here to help.This practical toolkit helps you build your own robust, dynamic brands th....
Brand Famous: How to get everyone talking about your business

Author Linzi Boyd
Release Date 2014/07
"This is a brand book like no other, and I heartily recommend it. Enjoy"Dylan Jones, Editor-In-Chief, GQMake your business a house-hold nameDon't let your business fade into the background. It's time to STAND OUT and get seen! There are so many brands out there - ....
Google+ Hangouts™ for Business: How to Use Google+ Hangouts to Improve Brand Impact, Build Business and Communicate in Real-Time

Author Mike Downes , David Amerland
Release Date 2014/04
Google+ Hangouts™ can help you build brands, shorten sales cycles, improve customer service, train staff, align employees behind strategy, and a whole lot more. You name it, someone’s doing it successfully with Hangouts. You can, too—and Google+ Hangouts for Busines....
The Money-Raising Nonprofit Brand: Motivating Donors to Give, Give Happily, and Keep on Giving

Author Jeff Brooks
Release Date 2014/03
Why commercial-style branding doesn't work for nonprofits—and what doesTaking its cue from for-profit corporations, the nonprofit world has increasingly turned to commercial-style branding to raise profiles and encourage giving. But it hasn't worked. Written by a ....
Basics of Branding

Author Jay Gronlund
Release Date 2013/08
Smart branding is essential for success, yet it is often misunderstood. Developing a brand that is relevant, distinct, and emotionally compelling can be very dif_ cult for many managers, mainly because they don’t realize exactly what and how much goes into this bran....
Strategic Brand Management, Fourth Edition

Author Kevin Lane Keller
Release Date 2013/07
Create profitable brand strategies by building, measuring, and managing brand equityKevin Lane Keller is recognized as one of the international leaders in the study of strategic brand management and integrated marketing communications. In Strategic Brand Management....
Burn Your Portfolio: Stuff they don’t teach you in design school, but should

Author Michael Janda
Release Date 2013/06
It takes more than just a design school education and a killer portfolio to succeed in a creative career. Burn Your Portfolio teaches the real-world practices, professional do's and don'ts, and unwritten rules of business that most designers, photographers, web de....
60-Minute Brand Strategist: The Essential Brand Book for Marketing Professionals

Author Idris Mootee
Release Date 2013/05
Praise for 60-Minute Brand Strategist"A fresh take on the wisdom of putting brand strategy at the heart of corporate strategy. Brilliant insights for a fast-moving world."—Angela Ahrendts, CEO, Burberry"Idris Mootee paints a sharp, comprehensive, and finely articula....
The Patron Way: From Fantasy to Fortune - Lessons on Taking Any Business From Idea to Iconic Brand

Author Ilana Edelstein
Release Date 2013/04
The never-before-told story of Patrón Tequila—the brand that revolutionized an industryHow a billion-dollar business ascended from a forgotten dusty agave field in central MexicoThe Patrón Way details the unorthodox building of the brand, the extraordinary creativit....
Trends in Packaging of Food, Beverages and Other Fast-Moving Consumer Goods (FMCG)

Author N Farmer
Release Date 2013/02
Packaging plays an essential role in protecting and extending the shelf life of a wide range of foods, beverages and other fast-moving consumer goods. There have been many key developments in packaging materials and technologies in recent years, and Trends in packag....
Packaging Design: Successful Product Branding From Concept to Shelf, 2nd Edition

Author Sandra A. Krasovec , Marianne R. Klimchuk
Release Date 2013/01
The fully updated single-source guide to creating successful packaging designs for consumer productsNow in full-color throughout, Packaging Design, Second Edition has been fully updated to secure its place as the most comprehensive resource of professional informati....
Packaging Technology

Author Henry Emblem , Anne Emblem
Release Date 2012/10
Packaging is a complex and wide-ranging subject. Comprehensive in scope and authoritative in its coverage, Packaging technology provides the ideal introduction and reference for both students and experienced packaging professionals.Part one provides a context for th....
Luxury Brand Management: A World of Privilege, 2nd Edition

Author Gerald Mazzalovo , Michel Chevalier
Release Date 2012/08
The definitive guide to managing a luxury brand, newly revised and updatedWhat defines a luxury brand? Traditional wisdom suggests that it's one that's selective and exclusive—to such a degree that only one brand can exist within each retail category (automobiles,....
Personal Branding For Dummies

Author Susan Chritton
Release Date 2012/06
The fun way to create and maintain personal brandingDistinguishing yourself from the competition is important in any facet of business. Creating a clear and concise image, reputation, and status in the professional world provides an edge, whether searching for a fir....
Brand You

Author Mr. David Royston-Lee , Mr. John Purkiss
Release Date 2012/05
In the modern workplace, clearly defined hierarchies are on the wane, few of us have ‘jobs for life’ and many of us have portfolio careers or are self-employed. In these self-reliant times, it’s essential to be remembered for the right reasons. Brand You helps you d....
The Pin Drop Principle: Captivate, Influence, and Communicate Better Using the Time-Tested Methods of Professional Performers

Author G. Riley Mills , David Lewis
Release Date 2012/05
Tap into the powerful techniques of professional actors and great communicatorsThe Pin Drop Principle is a step-by-step master class for anyone wishing to become a more confident and credible communicator. Lewis and Mills believe all business professionals ought to ....
Emerging Food Packaging Technologies

Author D Lee , K Yam
Release Date 2012/03
The successful employment of food packaging can greatly improve product safety and quality, making the area a key concern to the food processing industry. Emerging food packaging technologies reviews advances in packaging materials, the design and implementation of ....
Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty

Author Laurence Vincent
Release Date 2012/02
Companies are forever being more creative in their branding strategies, building identities ranging from the warm-and-fuzzy to the ultra-cool and edgy.
Brand Bible

Author Debbie Millman
Release Date 2012/02
Brand Bible is a comprehensive resource on brand design fundamentals.
LogoLounge Master Library, Volume 4

Author Bill Gardner , Catharine Fishel
Release Date 2012/02
Some of the world’s best-known logos are famous for their typography, including Coca-Cola, Kellogg’s, and Campbell’s.
Structural Packaging

Author Paul Jackson
Release Date 2012/02
Unlike other packaging titles, which simply provide templates to copy, this book enables designers of all packaging types to create 3-D packaging forms that are specific to their needs rather than based on an existing design. It teaches a simple ‘net’ construction ....
Brand Turnaround

Author Karen Post
Release Date 2011/11
No brand is immune to crisis.WILL YOU BE READY?“A brand isn’t just what you say—it’s what you do. Post understands that and fearlessly shines a light on what actions can make a difference.”—Seth Godin, author of We Are All Weird“Karen Post is more than merely a game....
Survival of the Fittest for Investors

Author Dick Stoken
Release Date 2011/11
The science behind creating portfolios that adapt to market changes“After ten years of poor stock market returns and yet great bond and gold returns, there is a real thirst for an all-weather portfolio in a high-risk period. Dick Stoken builds that diversified portf....
Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition

Author John Morgan
Release Date 2011/11
Ditch traditional corporate branding to create a powerful, recognizable brandBrand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand visibility and credibility, and to create an indispensable brand that co....
Discover Your CEO Brand

Author Suzanne Bates
Release Date 2011/08
Ride your personal brand to the highest level in your field!”A combination of inspiration and utility. . . . A must-read for leaders, entrepreneurs, or anyone who wants to harness the power of their own personal brand.”—DONNY DEUTSCH, television host and Chairman, D....
Brand Valued: How socially valued brands hold the key to a sustainable future and business success

Author Fernando Rodes Vila , Guy Champniss
Release Date 2011/07
New techniques to refresh and recharge your brandsHow do you establish and maintain a strong long-term relationship between your brand and your consumers? Successful brand managers know that it is all about trust and keeping the consumers engaged.The success of rece....

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