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Branding For Dummies, 2nd Edition
Author Barbara Findlay Schenck , Bill Chiaravalle
Discover how brands are created, managed, differentiated, leveraged, and licensedWhether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It....
Release Date 2014/12 -
Employer Brand Management: Practical Lessons from the World's Leading Employers
Author Richard Mosley
Attract, recruit, and retain the very best with a strategic employer brandFrom one of the world's leading pioneers in the employer brand discipline and author of the first book on the subject The Employer Brand, comes the long-awaited practical follow-up Employer B....
Release Date 2014/10 -
Manufacturing Flexible Packaging
Author Thomas Dunn
Efficiently and profitably delivering quality flexible packaging to the marketplace requires designing and manufacturing products that are both "fit-to-use" and "fit-to-make". The engineering function in a flexible packaging enterprise must attend to these dual desi....
Release Date 2014/09 -
Author Laura Busche
Every day, thousands of passionate developers come up with new startup ideas but lack the branding know-how to make them thrive. If you count yourself among them, Lean Branding is here to help.This practical toolkit helps you build your own robust, dynamic brands th....
Release Date 2014/09 -
Brand Famous: How to get everyone talking about your business
Author Linzi Boyd
"This is a brand book like no other, and I heartily recommend it. Enjoy"Dylan Jones, Editor-In-Chief, GQMake your business a house-hold nameDon't let your business fade into the background. It's time to STAND OUT and get seen! There are so many brands out there - ....
Release Date 2014/07 -
Author Mike Downes , David Amerland
Google+ Hangouts™ can help you build brands, shorten sales cycles, improve customer service, train staff, align employees behind strategy, and a whole lot more. You name it, someone’s doing it successfully with Hangouts. You can, too—and Google+ Hangouts for Busines....
Release Date 2014/04 -
The Money-Raising Nonprofit Brand: Motivating Donors to Give, Give Happily, and Keep on Giving
Author Jeff Brooks
Why commercial-style branding doesn't work for nonprofits—and what doesTaking its cue from for-profit corporations, the nonprofit world has increasingly turned to commercial-style branding to raise profiles and encourage giving. But it hasn't worked. Written by a ....
Release Date 2014/03 -
Author Jay Gronlund
Smart branding is essential for success, yet it is often misunderstood. Developing a brand that is relevant, distinct, and emotionally compelling can be very dif_ cult for many managers, mainly because they don’t realize exactly what and how much goes into this bran....
Release Date 2013/08 -
Strategic Brand Management, Fourth Edition
Author Kevin Lane Keller
Create profitable brand strategies by building, measuring, and managing brand equityKevin Lane Keller is recognized as one of the international leaders in the study of strategic brand management and integrated marketing communications. In Strategic Brand Management....
Release Date 2013/07 -
Burn Your Portfolio: Stuff they don’t teach you in design school, but should
Author Michael Janda
It takes more than just a design school education and a killer portfolio to succeed in a creative career. Burn Your Portfolio teaches the real-world practices, professional do's and don'ts, and unwritten rules of business that most designers, photographers, web de....
Release Date 2013/06 -
60-Minute Brand Strategist: The Essential Brand Book for Marketing Professionals
Author Idris Mootee
Praise for 60-Minute Brand Strategist"A fresh take on the wisdom of putting brand strategy at the heart of corporate strategy. Brilliant insights for a fast-moving world."—Angela Ahrendts, CEO, Burberry"Idris Mootee paints a sharp, comprehensive, and finely articula....
Release Date 2013/05 -
The Patron Way: From Fantasy to Fortune - Lessons on Taking Any Business From Idea to Iconic Brand
Author Ilana Edelstein
The never-before-told story of Patrón Tequila—the brand that revolutionized an industryHow a billion-dollar business ascended from a forgotten dusty agave field in central MexicoThe Patrón Way details the unorthodox building of the brand, the extraordinary creativit....
Release Date 2013/04 -
Trends in Packaging of Food, Beverages and Other Fast-Moving Consumer Goods (FMCG)
Author N Farmer
Packaging plays an essential role in protecting and extending the shelf life of a wide range of foods, beverages and other fast-moving consumer goods. There have been many key developments in packaging materials and technologies in recent years, and Trends in packag....
Release Date 2013/02 -
Packaging Design: Successful Product Branding From Concept to Shelf, 2nd Edition
Author Sandra A. Krasovec , Marianne R. Klimchuk
The fully updated single-source guide to creating successful packaging designs for consumer productsNow in full-color throughout, Packaging Design, Second Edition has been fully updated to secure its place as the most comprehensive resource of professional informati....
Release Date 2013/01 -
Author Henry Emblem , Anne Emblem
Packaging is a complex and wide-ranging subject. Comprehensive in scope and authoritative in its coverage, Packaging technology provides the ideal introduction and reference for both students and experienced packaging professionals.Part one provides a context for th....
Release Date 2012/10 -
Luxury Brand Management: A World of Privilege, 2nd Edition
Author Gerald Mazzalovo , Michel Chevalier
The definitive guide to managing a luxury brand, newly revised and updatedWhat defines a luxury brand? Traditional wisdom suggests that it's one that's selective and exclusive—to such a degree that only one brand can exist within each retail category (automobiles,....
Release Date 2012/08 -
Author Susan Chritton
The fun way to create and maintain personal brandingDistinguishing yourself from the competition is important in any facet of business. Creating a clear and concise image, reputation, and status in the professional world provides an edge, whether searching for a fir....
Release Date 2012/06 -
Author Mr. David Royston-Lee , Mr. John Purkiss
In the modern workplace, clearly defined hierarchies are on the wane, few of us have ‘jobs for life’ and many of us have portfolio careers or are self-employed. In these self-reliant times, it’s essential to be remembered for the right reasons. Brand You helps you d....
Release Date 2012/05 -
Author G. Riley Mills , David Lewis
Tap into the powerful techniques of professional actors and great communicatorsThe Pin Drop Principle is a step-by-step master class for anyone wishing to become a more confident and credible communicator. Lewis and Mills believe all business professionals ought to ....
Release Date 2012/05 -
Emerging Food Packaging Technologies
Author D Lee , K Yam
The successful employment of food packaging can greatly improve product safety and quality, making the area a key concern to the food processing industry. Emerging food packaging technologies reviews advances in packaging materials, the design and implementation of ....
Release Date 2012/03 -
Author Debbie Millman
Brand Bible is a comprehensive resource on brand design fundamentals.
Release Date 2012/02 -
Author Paul Jackson
Unlike other packaging titles, which simply provide templates to copy, this book enables designers of all packaging types to create 3-D packaging forms that are specific to their needs rather than based on an existing design. It teaches a simple ‘net’ construction ....
Release Date 2012/02 -
Author Karen Post
No brand is immune to crisis.WILL YOU BE READY?“A brand isn’t just what you say—it’s what you do. Post understands that and fearlessly shines a light on what actions can make a difference.”—Seth Godin, author of We Are All Weird“Karen Post is more than merely a game....
Release Date 2011/11 -
Survival of the Fittest for Investors
Author Dick Stoken
The science behind creating portfolios that adapt to market changes“After ten years of poor stock market returns and yet great bond and gold returns, there is a real thirst for an all-weather portfolio in a high-risk period. Dick Stoken builds that diversified portf....
Release Date 2011/11 -
Author John Morgan
Ditch traditional corporate branding to create a powerful, recognizable brandBrand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand visibility and credibility, and to create an indispensable brand that co....
Release Date 2011/11 -
Author Suzanne Bates
Ride your personal brand to the highest level in your field!”A combination of inspiration and utility. . . . A must-read for leaders, entrepreneurs, or anyone who wants to harness the power of their own personal brand.”—DONNY DEUTSCH, television host and Chairman, D....
Release Date 2011/08 -
Brand Valued: How socially valued brands hold the key to a sustainable future and business success
Author Fernando Rodes Vila , Guy Champniss
New techniques to refresh and recharge your brandsHow do you establish and maintain a strong long-term relationship between your brand and your consumers? Successful brand managers know that it is all about trust and keeping the consumers engaged.The success of rece....
Release Date 2011/07